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NYC Campaign Finance Board · 1 day ago

Content Strategist

Manhattan, NY

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

4+ years exp

The NYC Campaign Finance Board is a nonpartisan agency dedicated to enhancing local democracy and voter engagement. The Content Strategist will lead the agency's content strategy across various platforms, focusing on creating educational materials to engage voters and support the NYC Votes initiative.

Government Administration

Responsibilities

Implement the CFB’s content strategy across web, social, and print, including agency websites, social media channels, email and SMS campaigns, and Voter Guide output

Create and maintain specialized content calendars built around key election dates and strategic ongoing goals for the Public Affairs division

Provide strategic guidance for organic and paid campaigns, including targeting strategies, budgets, messaging, and success metrics

Develop new approaches to adapt content and information to engage specific target audience groups among voters and potential voters, including underrepresented groups such as youth and immigrant voters

Grow public-facing awareness around all aspects of the CFB mission, from founding to current initiatives including the matching funds program and contributions

Leverage expanded partnerships with individuals and organizations to reinforce familiarity with NYC Votes information and grow credibility with internal and external audiences

Write and edit original content for voters, volunteers, partner organizations, and the general public

Directly supervise the Content Strategy team (Social Media Manager, Digital Media Manager, and other team members as needed) in the Marketing and Digital Communications unit

Set long-term standards of management and leadership throughout the unit, allowing staff members to assume responsibilities that will allow for ongoing professional development

Qualification

Digital content strategyContent planning practicesPerformance marketing principlesTeam leadershipEditorialStrategic writingPerformance analysisCultural competencyTechnical literacyStakeholder communicationProject management

Required

Knowledge of digital content strategy across multiple platforms (web, social, print, SMS, email)

Knowledge of content planning practices, including how to build and maintain calendars tied to key events like elections

Familiarity with performance marketing principles, including paid vs. organic digital strategies

Knowledge of performance metrics and KPIs (e.g., engagement rates, open rates, impressions)

Familiarity with content accessibility standards (WCAG) and best practices for plain language

Awareness of current digital media trends and evolving platform capabilities

Understanding of content production workflows across web, design, social, and video

Ability to translate agency goals into actionable and audience-relevant content strategies

Ability to manage multiple priorities under tight deadlines, especially in high-volume election seasons

Ability to synthesize feedback from multiple teams into a unified, compelling content direction

Ability to lead a team with respect, transparency, and accountability

Ability to interpret strategic plans and align daily content decisions with long-term objectives

Ability to recognize opportunities for content improvement and act without needing external prompts

Ability to foster collaboration across teams, breaking down silos while respecting boundaries

Ability to identify and escalate accessibility and EEO-related issues appropriately

Editorial and strategic writing: ability to craft persuasive, informative, plain-language content. Copywriting experience in the branding or agency world, understanding of how to use language in a concise yet meaningful way

Digital content planning: calendar management, campaign mapping, coordination across teams

Performance analysis: interpreting analytics and making data-informed content decisions

Team leadership: supervising, mentoring, and conducting performance management

Stakeholder communication: facilitating collaboration across internal and external partners

Experience working alongside Art Directors/Creative Directors on creative campaigns, has a trained eye for audience-right visuals

Project management: administer deadlines, priorities, and long-term deliverables simultaneously

Cultural competency: creating inclusive content and engaging respectfully with diverse communities

Technical literacy: navigating content tools (CMS, email platforms, analytics dashboards, social schedulers)

Preferred

Bachelor's degree in communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus

4–6 years of experience in digital content strategy, editorial planning, or cross-channel campaign execution

Demonstrated experience managing or contributing to multi-platform content ecosystems, including social media, websites, email/SMS, and paid digital advertising

Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices. Facility with language(s) other than English would be a significant asset. Experience with running multilingual campaigns or working with multilingual creators

Strong understanding of editorial workflows, including managing content calendars and collaborating across creative, technical, and policy teams

Familiarity with New York City government, civic engagement initiatives, or voter education is highly desirable

Excellent communication and project management skills, with experience supervising or mentoring creative staff