Toska Spa & Facial Bar · 1 month ago
PT Social Media Coordinator (Charlotte,NC)
Charlotte, NC
Part-time
Hybrid
Entry, Mid Level
2+ years expToska Spa is a luxury, European-inspired spa and skincare destination known for elevated treatments and a refined guest experience. They are seeking a Social Media Coordinator to manage and execute their social media presence, focusing on brand awareness, engagement, and conversion through compelling digital content.
Retail
Responsibilities
Manage and execute content across Instagram, TikTok, and emerging platforms
Maintain a consistent brand voice and visual identity aligned with Toska Spa’s luxury positioning
Plan, schedule, and publish content using a structured content calendar
Write thoughtful, on-brand captions and community-engaging copy
Monitor comments, DMs, and community interactions in a timely, brand-appropriate manner
Concept and create original content including Reels, short-form video, static posts, stories, and behind-the-scenes content
Direct and capture in-spa content (treatments, retail, team, ambiance, events)
Collaborate with internal teams and external partners on content shoots and campaigns
Advise on content trends, formats, and creative opportunities that align with brand goals
Advise on paid social strategies across Meta and other platforms (in partnership with leadership or external agencies)
Support content creation specifically optimized for paid social campaigns
Monitor performance metrics and provide insights on what content is driving engagement and conversions
Make recommendations for creative optimizations based on performance data
Track and report on key KPIs including engagement, reach, follower growth, and campaign performance
Analyze trends and audience behavior to inform content strategy
Continuously refine content approach based on performance insights
Qualification
Required
2–4+ years of experience in social media management, content creation, or digital marketing
Strong understanding of Instagram and TikTok, with experience growing and managing brand accounts
Proven ability to create high-quality, on-brand visual and video content
Experience advising on or supporting paid social campaigns (Meta preferred)
Familiarity with social media analytics and performance reporting
Highly organized, proactive, and able to manage multiple initiatives simultaneously
Comfortable working in a fast-paced, entrepreneurial environment
Preferred
Experience in beauty, skincare, wellness, luxury retail, or hospitality is strongly preferred
A strong aesthetic eye with an editorial, luxury sensibility
Someone who understands how to balance creativity with performance
A self-starter who can take ownership of social channels and make strategic recommendations
A collaborative partner who can work cross-functionally with marketing, e-commerce, and spa teams
Based in Charlotte, NC or Nashville, TN preferred
Company
Toska Spa & Facial Bar
Toska Spa is a luxury skincare destination dedicated to delivering exceptional, results-driven facial treatments through a deeply personalized approach.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase