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TruGreen · 21 hours ago

Senior Lifecycle Automation Marketing Specialist

Franklin, TN

Full-time

Hybrid

Mid, Senior Level

$66K/yr - $110K/yr

4+ years exp

TruGreen is a company focused on providing exceptional customer experiences, and they are seeking a Senior Lifecycle Automation Marketing Specialist to lead the strategy and execution of their marketing tech stack. This role involves managing email deployment workflows, optimizing segmentation logic, and collaborating with cross-functional teams to enhance customer engagement through data-driven marketing strategies.

Customer ServiceLandscapingService Industry

Responsibilities

Oversee the creation, QA, and deployment of email campaigns, ensuring flawless execution

Manage day-to-day deployment schedules, prioritizing deliverables based on business needs and campaign requirements

Develop testing plan for personalization, creative, and strategy in tandem with cross-functional partners

Partner with IT, data, and analytics teams to refine segmentation logic and continuously improve targeting accuracy

Develop segmentation frameworks that support personalization, lifecycle marketing, and customer journey initiatives

Design, build, and maintain advanced customer segments using customer data

Collaborate with internal and external partners (including technical, strategy, and creative) to align on campaign requirements and ensure smooth execution

Analyze campaign performance and segmentation effectiveness to inform optimization strategies

Use data insights to recommend enhancements to personalization, targeting rules, and communication cadence

Contribute to A/B testing strategies and ensure results are incorporated into future programs

Qualification

Marketing automation platformsCustomer segmentationEmail designCRM systemsCustomer journey mappingAnalytical expertiseProject managementInterpersonal communicationOrganizational skills