BIOTRONIK · 1 month ago
Director Marketing, Downstream
United States
Full-time
Remote
Director/Executive
6+ years expBIOTRONIK is redefining relief for patients experiencing chronic pain with advanced cardiovascular technologies. The Marketing Director will lead the development and execution of marketing strategies to enhance brand awareness and drive demand for NRO products, while managing a high-performing team and engaging with key stakeholders.
BiotechnologyHealth CareMedical
Responsibilities
Strategic Planning: Develop and implement marketing strategies that support the company's growth objectives and enhance brand awareness in the neurology and neurostimulation markets
Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape. Utilize insights to inform marketing strategies
Product Launches: Lead the planning and execution of product launches, ensuring effective communication and positioning in the market
Market Segmentation: Identify and target key market segments to optimize marketing efforts and ensure tailored messaging for different customer groups
Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels
Digital Marketing: Drive digital marketing initiatives, including SEO, SEM, social media, and content marketing to increase online visibility and engagement
Team Leadership: Manage and mentor the downstream marketing team, fostering a culture of creativity, collaboration, and continuous improvement
Budget Management: Develop and manage the downstream marketing budget, ensuring efficient allocation of resources to maximize ROI
Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers
Qualification
Required
Bachelor's degree in marketing, business administration, engineering or a related field
Minimum of 6 years of experience in medical device or pharmaceutical or biotech marketing
Proven track record of developing and executing successful marketing strategies in neurostimulation or similar field
Strong analytical skills and ability to interpret market data
Excellent communication and interpersonal skills
Experience with digital marketing tools and platforms
Ability to lead and inspire a team
Strategic thinker with a results-driven approach
Develop and maintain strong relationships with key opinion leaders and key customers
Develop strong credibility with sales, KOLs, and customers
Ensure that all marketing activities conform to company guidelines and local laws
6+ years of experience in medical device or biotech marketing of medical device or biotech marketing
Strong team player who can incorporate input from others and can generate consensus through inclusion
Must be able to thrive in a fast-paced and dynamic work environment
Ability to speak up when important information or questions must be raised and takes action when issues must be addressed
Strong and creative thinker who is intellectually curious
Sound decision making capabilities
Good organizational skills and ability to meet tight deadlines in an environment of competing priorities
Ability to routinely work on multiple tasks with multiple people while effectively prioritizing
Ability to develop strong relationships with customers, clinical & sales partners
Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership
Ability to work in hospitals, operating rooms, clinics, and surgical centers
Preferred
MBA preferred
Prior neuromodulation experience a plus
Experience developing and launching into new markets
Experience and leadership of professional education programs a plus
Company
BIOTRONIK
Biotronik is a privately held multinational biomedical technology company headquartered in Berlin, Germany.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
David Hayes
Chief Medical Officer
Dorin Panescu
Chief Scientific Officer, Cardiac Ablation Group
Recent News
2025-12-01
2025-11-07
Company data provided by crunchbase