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SeaWorld Parks & Entertainment · 1 month ago

Social Media & Public Relations Manager

Busch Gardens Tampa

Full-time

Onsite

Entry, Mid Level

2+ years exp

SeaWorld Parks & Entertainment is a company focused on providing thrills and positive experiences at its parks. The Social Media & Public Relations Manager will develop and execute strategies to enhance brand reputation, manage social media campaigns, and build relationships with media and stakeholders.

Digital EntertainmentEducationParksTravel

Responsibilities

Develop and execute Public Relations strategy, communicate plans to enhance brand reputation, including media outreach, press releases, and crisis communications

Build and maintain relationships with media, stakeholders, and internal teams to ensure consistent messaging and positive public perception

Develop creative content for owned and earned channels that tell park stories in relevant and compelling ways for various audience

Craft social strategies that support the consumer journey – from driving awareness to impacting conversion

Create and manage social media campaigns that engage fans and grow the park’s social media channels

Coordinate with other marketing divisions and park departments to create campaigns for new attractions, events and promotions that drive awareness and conversion

Lead the creation and management of the editorial calendar for all social media channels and blog, with a focus on creating and capturing unique content that aligns with United Parks & Resorts

Define and develop compelling key messages to support content delivery across social channels

Monitor all social media channels daily, develop engagement reports, procure audience insights, develop best practices recommendations and maximize social media as a consumer listening tool to inform marketing communications

Daily interaction with workshops for content approval

Support park leadership, public relations team and guest relations team with reactive communications, including crisis and issues management, media responses and on-site coordination

Lead social collaboration with integrated agency partners

Qualification

Public Relations strategySocial media marketingContent creationCrisis communicationsMedia outreachCommunity managementSocial media analyticsVisual communicationMicrosoft OfficeCultural trends awarenessSocial media platformsTeam collaborationWritten communicationVerbal communicationCreative thinking

Required

Must have a Bachelor's degree in Marketing, Public Relations, Communications or related field

Must have at least 2 to 3 years of practical experience in social media, public relations, communications, marketing or related field

Must have outstanding written, verbal and visual communications skills. Ability to convey messages clearly and persuasively

Must have advanced experience with social media brand marketing; includes experience with paid social advertising, organic content strategy; community management and social listening to guide content development

Commitment to collaboration and working effectively as part of a team

Must have professional judgment, especially when posting on social media channels on behalf of the park. Maintain poise in difficult situations

Must be able to handle multiple priorities, be able to handle change and be able to perform well under pressure

Must be Proficient in Microsoft Office applications

Must be willing to work a flexible schedule to include weekends, weekdays, evenings and holidays with the ability to complete required travel as needed

Must have a proven track record of driving high-performing creative

Must have a core understanding of SMMS (e.g. Khoros, HootSuite, etc.) to manage content delivery and engage customers

Must be fluent in cultural trends and all major social media platforms

Benefits

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Spending Accounts

Employee Assistance Program

Legal Assistance Plan

Company

SeaWorld Parks & Entertainment

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SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.

Founded in 1959

Orlando, Florida, USA

10001+ employees