Rise, a Quad agency · 1 day ago
Director, Investment Marketplaces
Rise is an award-winning full-service Media Agency of Record that specializes in omnichannel media, commerce, and retail media. The Director, Marketplaces is responsible for overseeing the strategy, planning, execution, and performance of retail media programs across eCommerce ecosystems, guiding client strategies and managing vendor relationships.
AdvertisingAnalyticsEmail MarketingMedia and EntertainmentSearch EngineSEOSocial Media Advertising
Responsibilities
Lead the development and execution of paid media strategies across retail media platforms including Amazon Ads, Walmart Connect, Instacart, Kroger Precision Marketing, Target Roundel, and others
Serve as the agency’s primary expert in digital marketplaces, educating clients and internal teams on marketplace dynamics, trends, ad formats, targeting capabilities, and attribution models
Own senior-level relationships with marketplace media partners and negotiate strategic deals that benefit client performance and agency efficiency
Collaborate with media planning and investment teams to integrate marketplace strategies into broader media plans and omnichannel customer journeys
Oversee performance analysis, optimizations, reporting, and insights development to drive continuous improvement and client ROI
Manage a team (remote and across all Rise locations, onshore and offshore) of marketplace strategists and buyers; mentor and support team development, quality control, and workload prioritization; accountable for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
Develop and refine SOPs, workflows, and best practices for marketplace media execution, reporting, and data integration
Stay ahead of industry developments and platform updates; assess and pilot new tools, betas, and data partnerships that enhance performance
Lead retail media pitches and client onboarding efforts, establishing clear strategies, KPIs, and expectations for new business
Partner with analytics, eCommerce, and brand teams to deliver cohesive and measurable commerce media programs
Qualification
Required
Bachelor's degree in Marketing, Business, eCommerce, or related field required; MBA or advanced certification in retail media platforms is a plus
Ability to speak, read and write the English language
10+ years of experience in performance media, with at least 5 years focused on retail/eCommerce marketplaces such as Amazon Ads, Walmart Connect, Instacart, or equivalent
10+ years of AMS specific experience; additional experience with Amazon DSP or other retailers (PromoteIQ, Criteo, Wayfair, etc) a plus
Deep knowledge of retail media platforms, self-service ad tools (e.g., Amazon DSP, Walmart Luminate), product detail page (PDP) optimization, and retail media metrics (ROAS, TACoS, etc.)
Familiarity with Skai, Pacvue, Vendor & Seller Central and other relevant Marketplaces technologies
Advanced level understanding of marketplace tactics including sponsored products, sponsored brands, sponsored display, and DSP ad formats
Demonstrated ability to manage budgets, pacing, attribution models, and performance goals across multiple clients or categories
Strong analytical mindset with experience using tools such as Skai, Pacvue, Vendor & Seller Central, CommerceIQ, or similar
Effective communicator and presenter, capable of leading client strategy sessions, vendor negotiations, and executive briefings
Proven leadership ability in managing and developing high-performing teams
Comfortable operating in a fast-paced, evolving media landscape
Experience with Microsoft Office suite; significant experience with Excel and SQL a plus
Confident presenting to internal and external stakeholders, including C-Suite executives
Ability to work cross functionally with Account, Analytics, Technology, and Finance teams to accomplish client objectives
Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
Experience building pitch decks and pitching potential new business or upsell opportunities
Ability to prioritize multiple tasks and projects simultaneously, and provide guidance to junior team members on prioritization
Strong written and verbal communication skills; mastery of the art of asking the right questions with the ability to translate the answers from what is heard into what is meant
Demonstrated understanding of the eCommerce ecosystem; how marketing channels connect, and how to make sense of the data provided by sources in order to make strategic recommendations
Experience with new business development and upsells
Proven ability to foster strong, collaborative relationships
Preferred
AMS Certification preferred
Company
Rise, a Quad agency
With a history in digital media, analytics, and customer experience, Rise proudly joins Quad, a global Marketing Experience company, to challenge the status quo and redefine the future of integrated marketing, together.
Funding
Current Stage
Growth StageTotal Funding
$12.3MKey Investors
Quad
2018-03-21Acquired
2016-07-07Series Unknown· $12.3M
Recent News
Business Wire
2024-05-24
2024-04-07
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