TruGreen · 2 weeks ago
Senior Email Marketing & Automation Specialist
Nashville, TN
Full-time
Onsite
Mid, Senior Level
$66K/yr - $110K/yr
4+ years expTruGreen is a company dedicated to providing exceptional customer experiences through effective marketing strategies. They are seeking a Senior Email Marketing & Automation Specialist to lead the strategy, execution, and optimization of their marketing tech stack and ongoing deployments.
Customer ServiceLandscapingService Industry
Responsibilities
Oversee the creation, QA, and deployment of email campaigns, ensuring flawless execution
Manage day-to-day deployment schedules, prioritizing deliverables based on business needs and campaign requirements
Develop testing plan for personalization, creative, and strategy in tandem with cross-functional partners
Partner with IT, data, and analytics teams to refine segmentation logic and continuously improve targeting accuracy
Develop segmentation frameworks that support personalization, lifecycle marketing, and customer journey initiatives
Design, build, and maintain advanced customer segments using customer data
Collaborate with internal and external partners (including technical, strategy, and creative) to align on campaign requirements and ensure smooth execution
Analyze campaign performance and segmentation effectiveness to inform optimization strategies
Use data insights to recommend enhancements to personalization, targeting rules, and communication cadence
Contribute to A/B testing strategies and ensure results are incorporated into future programs
Qualification
Required
Bachelor's Degree in a marketing, communications, or business field
4+ years of experience in CRM, Lifecycle, or similar marketing field, or an equivalent combination of education and experience
Must be self-motivated, have excellent writing & interpersonal communication skills and be willing to work flexible hours
Knowledge of customer segmentation, waterfall logic, and CRM systems. Some design experience a plus
Ability to demonstrate excellent interpersonal and communication skills
Familiarity with customer journey mapping and lifecycle automation
Organizational skills to execute complex, cross-team campaigns
Detail oriented, highly motivated with strong work ethic and quality orientation
Understanding of marketing functions and technologies
Project management skills
Ability to speak, read and write fluently in English
You MUST BE physically located in the United States while performing this job
Benefits
Medical/Dental/Vision insurance
Company-matching 401(k)
Company
TruGreen
TruGreen provides households and businesses with green and healthy lawns and landscapes.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$7.5M2020-10-29Series Unknown· $7.5M
Leadership Team
Kurt Kane
President & Chief Executive Officer
Recent News
2025-09-17
Company data provided by crunchbase