Apply on Employer Site

Old Dominion Freight Line · 2 days ago

Content Specialist

Thomasville, NC

Full-time

Onsite

Entry, Mid Level

2+ years exp

Old Dominion Freight Line is a premier transportation solutions provider that values innovation and a dynamic team environment. The Content Specialist will be responsible for implementing the website content strategy, crafting engaging web content, and optimizing for SEO to enhance user experience and achieve conversion goals.

Freight ServiceRailroadTransportation

Hiring Manager

Nicole Deal

Responsibilities

Gain a strong understanding of the OD brand and the LTL freight industry to articulate and provide insight to customers and internal audiences through digital and traditional mediums

Writes both short- and long-form pieces for OD website, email, and social media campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI

Identifies opportunities to gather content from internal and external subject matter experts; pitches content/story ideas to support the editorial calendar

Supports colleagues with proof reading and provides editing suggestions

Manage website updates and content publishing using Adobe Experience Manager

Collaborate with cross-functional internal stakeholders to ensure the accuracy, timeliness, and quality of all web content, and ensure digital initiatives align with broader business objectives

Optimize website performance for SEO, GEO and AIO accessibility while maintaining a superior user experience. Work with partners and platforms to implement approved directives

Recommend technical SEO and structured data improvements to boost discoverability and rankings

Monitor and analyze website traffic, engagement, and conversion metrics with tools such as Google Search Console, Adobe Analytics, and BrightEdge

Ensure consistent adherence to brand standards and regulatory requirements across all digital content

Qualification

Content writingSEO expertiseWeb analyticsCMS platformsInterpersonal skillsAttention to detailCommunication skills

Required

Bachelor's degree in Marketing, Communications, PR, Information Design, or related field

2+ years of content writing experience

Demonstrated excellence in writing content, preferably marketing-focused content

Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal)

Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console)

Exceptional attention to detail, organization, and commitment to content accuracy

Proven ability to thrive in a fast-paced, multi-stakeholder environment, managing multiple projects simultaneously

Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships