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Patterson Companies, Inc. · 15 hours ago

Senior Commercial Marketing Manager

St Paul, MN

Full-time

Hybrid

Mid, Senior Level

$109K/yr - $136K/yr

7+ years exp

Patterson Companies, Inc. is looking for a Senior Commercial Marketing Manager to develop and execute marketing strategies aimed at acquiring and retaining dental segment customers. The role involves managing marketing plans, collaborating with sales and analytics teams, and optimizing channel-specific programs to drive revenue growth.

Health CareMedical DeviceVeterinary

Responsibilities

Develop and own the annual marketing plan for the appropriate customer segment, including growth targets, program calendar, and performance metrics

Partner with Insights and Analytics to segment private practices by procedure type, buying behavior, and growth potential to inform targeted strategies

Ensure alignment with the overall Patterson five-year strategic plan, focusing on gross margin growth and customer retention

Track and analyze channel performance metrics (conversion rates, revenue and margin contribution, ROI)

Provide accurate monthly and quarterly forecasts for channel-driven revenue

Lead development of integrated, field-aligned marketing campaigns that promote merchandise, equipment, software, and value-added services (Navigate, eServices, Tech Services)

Manage channel marketing budget and optimize spend across tactics to maximize ROI

Collaborate with digital and content marketing teams to create collateral, webinars, and email/social campaigns tailored to private practice audiences

Build sales playbooks, pitch decks, and tools that help articulate Patterson’s value proposition and close business

Partner with sales leadership to identify gaps in field adoption and create targeted enablement programs

Work closely with field sales teams to align marketing programs with sales objectives and ensure seamless execution

Support key industry events, trade shows, and regional training sessions to engage private practice customers

Establish KPIs for campaigns and programs, tracking results and sharing insights with stakeholders

Continuously test, learn, and optimize to improve conversion rates, share of wallet, and retention

Partner with Category Management and Pricing teams to support new product launches and strategic pricing initiatives (including PriceOne AI rollout)

Work with Customer Experience, Digital, and Operations teams to ensure seamless customer journeys and consistent brand experience

Comply with Company and department policies and standards; performs other duties as assigned

Qualification

B2B marketingChannel marketingFinancial forecastingSales enablementData-driven mindsetProject managementStakeholder engagementMatrix organization experienceHealthcare distribution knowledgeCommunication skills