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LEARFIELD · 3 weeks ago

Director, Business Development - University of Southern California

Los Angeles, CA

Full-time

Onsite

Director/Executive

$165K/yr - $185K/yr

10+ years exp

LEARFIELD is seeking a strategic and results-driven sales leader to join their growing sponsorship team. In this role, you’ll oversee the sales strategy and performance of the property, managing a team of sellers and driving revenue growth through new business and renewals.

Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing

Responsibilities

Lead a team of sellers responsible for achieving individual and team revenue goals

Drive new business and strategic renewals by developing creative, integrated sponsorship opportunities across digital, social, in-venue, broadcast, and experiential platforms

Set annual revenue targets, track progress, and manage performance across a diverse team

Develop and deliver high-quality proposals and presentations to local, regional, and national brands

Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university

Partner with property leadership to create and manage inventory strategy and pricing

Recruit, coach, and develop sales talent to elevate performance and support long-term team growth

Identify emerging trends in sports marketing and bring forward new ideas to maximize impact

Represent the property in high-visibility meetings, hospitality events, and game day activations (including nights and weekends as needed)

Foster a culture of accountability, collaboration, and innovation across the team

Qualification

Sales leadershipRevenue growthIntegrated marketing strategiesMicrosoft OfficeCRM platformsInterpersonal skillsNegotiation skillsSports marketingDigital marketing trendsPerformance analyticsCommunication skillsOrganizational skillsPresentation skills

Required

10+ years of successful sales experience, with at least 3+ years in a leadership capacity

Demonstrated success driving revenue growth and managing high-performing sales teams

Ability to craft integrated marketing strategies that align with client and university objectives

Strong interpersonal and negotiation skills, with experience influencing executive-level decision makers

Proven track record of setting and achieving sales targets in a competitive, performance-driven environment

Excellent communication, organization, and presentation skills

Proficiency in Microsoft Office and CRM platforms

Willingness to work flexible hours, including evenings and weekends as needed to support athletic events or client activations

Preferred

Bachelor's degree from an accredited four-year college or university

Experience selling comprehensive sports marketing partnerships including major media (signage, radio, social, digital, etc.)

Familiarity with collegiate athletics and working with university stakeholders

Knowledge of digital marketing trends and performance analytics

Benefits

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance Plans

Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Company

LEARFIELD

Glassdoor3.9

Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.

Founded in 1972

Plano, Texas, USA

1001-5000 employees