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Daloopa · 2 weeks ago

Product Marketing Manager (Core Products)

New York, NY

Full-time

Hybrid

Senior Level

$170K/yr - $190K/yr

5+ years exp

Daloopa is an AI investment research and data automation platform used by top hedge funds, equity research teams, VCs, and Fortune 500 companies. As a Product Marketing Manager, you will be responsible for developing go-to-market strategies, crafting product positioning, and enabling the sales team with effective messaging and materials.

Artificial Intelligence (AI)Big DataSoftware

Responsibilities

Develop and execute GTM plans for new feature releases, ensuring alignment across Sales, Customer Success, Product and Engineering teams as well as Marketing colleagues (Demand Generation)

Craft clear, compelling and differentiated messaging that resonates with institutional investors and financial analysts

Equip the sales team with product one-pagers, pitch decks and battle cards to effectively communicate our value proposition

Write and manage product marketing collateral, including case studies, whitepapers, and blog posts. Deliver additional content such as tutorials, FAQs and product newsletters to engage clients across the customer lifecycle. Also provide recommendations on talking points for webinars, podcasts and speaking engagements

Establish a deep understanding of our customer base, conducting research to gather insights and influence the product roadmap

Build a comprehensive knowledge base and oversee digital adoption efforts to drive customer engagement and retention

Track and report on the effectiveness of product marketing initiatives, using data to refine strategies and optimize impact

Qualification

Product MarketingGo-to-Market StrategyFinancial Markets KnowledgeSales EnablementContent DevelopmentAnalytical MindsetCross-functional CollaborationCommunication SkillsProject Management