Lassonde Pappas & Company, Inc. · 1 month ago
Director, Channel Sales
Lassonde Pappas & Co. is a US leader in beverage manufacturing focused on customer satisfaction and employee wellbeing. The Channel Sales Director - Mass Channel is responsible for leading the private label beverage business with Walmart & Sam’s club, driving commercial strategy, and building strong customer relationships to achieve profitable growth.
Consumer GoodsFood and BeverageManufacturing
Responsibilities
Own the end-to-end commercial strategy for Mass – Walmart & Sam’s club across private label beverage
Develop and execute customer specific growth plans aligned with Lassonde’s strategic and financial objectives
Deliver the annual volume, revenue and profitability targets, including pricing strategy, mix management, and margin optimization
Serve as the primary sales point of contact for assigned customers, building trusted long-term strategic partnerships
Lead customer negotiations on pricing, contracts, innovation launches, cost recovery and long-term agreements
Drive fact-based decision-making using data, insights, and financial acumen
Support the VP Sales by tracking and analyzing sales, evaluating progress against plan, recommending corrective action as needed to include line extension and new product introductions
Lead, coach and develop direct reports (as/applicable)
Keep VP Sales aware of critical timelines and effectiveness of tactical plan execution
All other duties as assigned
Qualification
Required
10 years progressive sales experience, preferably in CPG, with significant exposure to Mass customers and private label segment. (beverage is a plus)
Direct experience managing Mass – Walmart/Sam's club accounts (required)
Proven track record delivering profitable growth in complex, fast paced environment
Excellent negotiation, communication and relationship building skills
Bachelor's Degree required
Preferred
Strategic thinking with strong executional discipline
Data-driven decision making
Customer-centric mindset
Collaborative leadership across functions
Benefits
Medical, dental, and vision coverage options
Growth and development potential
401-K
Life & Disability Insurance
PTO
Tuition Reimbursement
Health Fairs
Gym Membership Discounts
And so much more!
Company
Lassonde Pappas & Company, Inc.
Lassonde Pappas & Co., Inc., a subsidiary of Lassonde Industries, is a North American leader in private label beverage manufacturing committed to customer and consumer satisfaction.