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TARGAN Inc. · 4 weeks ago

Vice President, Global Marketing & Product Management

Main Office, Raleigh, NC, US

Full-time

Onsite

Director/Executive

15+ years exp

TARGAN Inc. is seeking a visionary Vice President of Global Marketing & Product Management to lead the company's brand and product strategy within the poultry and animal protein industries. This role involves overseeing global marketing strategies, product management, and market development while ensuring TARGAN's advanced automation platforms are effectively brought to market.

AquacultureBiotechnologyInnovation ManagementLife Science

Responsibilities

Develop and execute a global marketing strategy that elevates TARGAN’s position as the leader in automation technology for poultry production, hatcheries, and vaccination-as-a-service systems

Craft regional strategies for LATAM, APAC, and Europe that incorporate local production practices, biologics handling workflows, vaccination protocols, and competitive market dynamics

Drive global brand-building initiatives, emphasizing predictable costs, integrated service, and operational reliability

Manage relationships with marketing vendors, creative agencies, and PR partners to maintain brand accuracy and global message consistency

Lead the end-to-end product lifecycle for capital equipment systems, ensuring alignment with customer needs, engineering feasibility, and long-term corporate strategy

Define and manage the product roadmap, including feature sets that support recurring-revenue models, automated vaccination workflows, hatchery integration, and data-driven system performance

Oversee creation of technical product requirements, user experience targets, and design specifications for TARGAN systems

Ensure product strategies accurately reflect deep understanding of poultry production, hatchery operations, and vaccination processes

Serve as executive leader for global product launches, including new automation platforms and vaccination equipment delivered under EaaS contracts

Develop marketing narratives that clearly communicate the value of TARGAN’s service-integrated equipment models—predictable costs, uptime assurance, field service integration, and improved biological performance

Lead development of global launch toolkits, training materials, value messaging, and customer education content

Ensure all product launches are aligned with regional marketing needs, regulatory considerations, and commercial goals

Own the global brand strategy and ensure consistent communication of TARGAN’s value proposition as an automation service innovator

Direct creation of digital content, case studies, proof-of-value summaries, adoption stories, and system performance data that highlight both equipment capabilities and the advantages of the EaaS model

Guide global PR, thought leadership, and media engagement to establish TARGAN as the leader in next-generation automated animal protein technologies

Maintain strict brand governance across all channels

Lead global research into production trends, hatchery operations, vaccination methodology, and evolving customer business models

Oversee competitive analysis with a focus on differences between CAPEX vs. EaaS offerings, service expectations, and performance guarantees

Use analytics and performance data to refine messaging, optimize campaign performance, and inform product roadmap decisions

Build region-specific marketing and product strategies for LATAM, APAC, and EU markets, considering variations in hatchery size, vaccination practices, regulatory requirements, and service expectations

Support market entry and localization strategies for TARGAN systems

Identify regional operational bottlenecks and align product features to improve adoption and customer ROI

Serve as the senior-most leader for global marketing and product management, reporting directly to the executive team

Partner closely with Bio Process, Engineering, Field Service, Regulatory, and Sales to ensure seamless alignment across product design, scientific validation, and market execution

Lead budgeting, resourcing, and strategic planning across the marketing and product management organizations

Support the CEO and executive team with board updates, investor materials, and commercialization narratives

Qualification

Global marketing strategyProduct managementPoultry production expertiseEquipment-as-a-service modelsTechnical literacyB2B decision-makingRegional market adaptationCollaboration with engineersFluency in EnglishExceptional communicationLeadership experience

Required

Demonstrated success launching and managing CAPEX and/or equipment-as-a-service product models

Proven success in global product launches and regional adaptation across LATAM, APAC, and Europe

Deep understanding of long-cycle B2B decisions, automation technologies, and value-based product positioning

Strong technical literacy and experience collaborating with engineers, veterinarians, scientists, and field service organizations

Exceptional written and verbal communication skills with the ability to craft compelling technical and executive messaging

Ability to travel internationally (≈30%)

Bachelor's degree in marketing, Engineering, Animal Science, Poultry Science, or related field required

15+ years of senior leadership experience in marketing or product management of capital equipment in poultry, animal protein, or AgTech industries

Strong, hands-on experience in poultry production, hatcheries, vaccination systems, and biologics workflows is required

Preferred

MBA or advanced degree preferred

Spanish or Portuguese strongly preferred

Company

TARGAN Inc.

Based in Raleigh, NC, TARGAN is an AgTech company, transforming animal health and productivity globally within the poultry, livestock, and aquaculture sectors.

Founded in 2011

Morrisville, North Carolina, USA

51-200 employees