Vericast · 3 weeks ago
Campaign Insights Analyst (Remote)
United States
Full-time
Remote
Entry, Mid Level
$90K/yr - $105K/yr
2+ years expVericast is a financial institution performance partner that helps banks and credit unions drive growth through data-driven insights. As a Campaign Insights Analyst, your role involves analyzing campaign performance data and crafting clear narratives and visuals to support client strategies and enhance decision-making.
AdvertisingE-CommerceMarketing
Responsibilities
Analyze campaign performance (matchbacks, segment/offer results, etc) to distill the why behind the what—cohorts, lift, incrementality signals, creative/offer splits, geo or branch patterns, time trends, and more
Build the story: draft the executive “headline,” structure the narrative (Context Signal So What Now What), and create speaker notes for AEs/Client Strategists
Visualize with Tableau: produce clean, reusable dashboards and export-ready visuals (no chart junk, brand-on, executive-friendly)
Own readout assets: monthly performance summaries, QBR slide sections, one-pagers, win/loss insight briefs, and a living “pattern library” of best-practice visuals
Partner tightly with AEs & Client Strategists to align on hypotheses and the decisions a readout must enable—before you ever open a dataset
Operational excellence: uphold SLAs, QA your work, and maintain a small component library (templates, color scales, annotations) to speed future builds
AI-forward workflow: use AI for exploratory analysis, rapid storyboard drafts, code review/snippets, narrative polishing, and outlier detection—responsibly and transparently
Qualification
Required
2–4 years in data analysis, marketing analytics, or BI
Tableau (hands-on)—calculated fields, LODs, parameter controls, level-appropriate performance tuning, export quality
SQL (Required)—joins, windows, aggregations; comfort profiling messy matchback files and campaign tables
Statistics & testing basics—confidence intervals, practical significance, A/B testing pitfalls, cohort analysis
Communication—tight executive writing, structured narratives, clear speaker notes
AI—hands-on with AI for EDA/storyboarding/visual drafts or strong appetite to learn quickly
Preferred
Python or R for quick EDA (pandas/dplyr), tidy data, and chart exports; regex & data cleaning
Experience with marketing performance data (direct mail, paid social, display, online video), attribution trade-offs, and incrementality concepts
Benefits
Annual bonus incentive program
Company
Vericast
Vericast engages in automotive, marketing, advertising, e-commerce, telecom and intelligent media services.
1001-5000 employees
H1B Sponsorship
Vericast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (2)
2022 (9)
2021 (5)
2020 (7)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
MacAndrews & Forbes, Incorporated
2005-01-01Private Equity
Leadership Team
Lisa Nicholas
SVP FI Marketing Products & Strategy
Paul Mandeville
Chief Product Officer
Recent News
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