Smart Electric Power Alliance · 3 weeks ago
Director of Marketing, Strategy & Engagement
United States
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
10+ years expThe Smart Electric Power Alliance (SEPA) is a nonprofit organization that supports the transition to a clean, affordable, and resilient electricity system. As the Director of Marketing, Strategy & Engagement, you will oversee SEPA's marketing efforts, ensuring effective engagement with stakeholders through various channels and enhancing the organization's brand presence in the energy sector.
IndustrialNon Profit
Hiring Manager
Kim Kistner
Responsibilities
Design and implement marketing strategies that reflect SEPA’s strategic priorities and messaging. Translate SEPA’s research, events, and working group content into clear, high-impact marketing campaigns to drive member engagement, program enrollment, and policy influence
Support SEPA’s thought leadership positioning by elevating visibility of member achievements, expert insights, and staff contributions through targeted storytelling and campaigns
Monitor and improve performance through ongoing KPI tracking, audience segmentation, and conversion analysis
Lead the development of monthly or quarterly performance reports, synthesizing data across channels to evaluate impact and guide strategy
Leverage AI tools and technologies to enhance marketing performance, optimize workflows, and explore innovative campaign strategies
Prepare and manage the marketing budget, ensuring maximum ROI on marketing investments
Lead the strategy and execution of multi-channel marketing plans that support key organizational objectives, including event and webinar registration, membership renewals and new member acquisition, publication and research visibility, and non-dues revenue products (e.g., sponsorships, learning platforms, in-house content)
Supervise editorial calendars, ensuring alignment of visual, written, and narrative components
Serve as a steward of SEPA’s voice and member journey, ensuring consistency across email, social media, the website, publications, and events
Collaborate with all internal SEPA teams to align marketing strategies with organizational goals
Supervise and mentor members of the Marketing team, set strategic goals, managing timelines, and facilitating ongoing professional development
Collaborate with the Communications and Marketing team to maintain brand consistency and performance-driven storytelling
Partner with the Information Management team to ensure marketing technology integrations (e.g., Salesforce, Pardot, analytics dashboards) support organizational needs and insights
Work closely with the Programs and Events, Membership, and Research and Industry Strategy teams to develop tailored campaigns that deliver value to members and partners
Champion continuous improvement and innovation in SEPA’s marketing strategies, including testing new approaches to lead generation, automated engagement, and analytics
Manage vendor relationships for creative, advertising, and analytics support
Evaluate and recommend tools and platforms to increase marketing efficiency, performance visibility, and audience targeting
Monitor, test, and adopt emerging tools—including AI-powered platforms—to drive innovation in digital strategy and execution
Qualification
Required
10+ years of experience in marketing strategy or digital marketing, preferably within a nonprofit, association, or mission-driven organization, including at least 5 years in a leadership or management role
Proven success leading integrated, data-informed campaigns tied to member engagement or program growth
Familiarity with Pardot, Salesforce, Google Analytics, Feathr, SEMrush, and modern marketing technology stacks
Strong understanding of AI tools and their application to modern marketing workflows, content creation, and audience engagement
Experience leading remote or distributed teams, with a focus on coaching, innovation, and collaboration
Strong problem-solving skills and the ability to execute both independently and collaboratively
Exceptional writing and editing skills, with the ability to simplify complex content for diverse audiences
Preferred
An understanding of, or strong interest in, clean energy, grid innovation, or utility sector trends is a plus
Benefits
Fully paid health, dental, vision, and HRA
Flexible Spending Account
Fully paid short & long-term disability
Life insurance
24 days of PTO
Travel assistance
401(k) with 4% employer match
Telecommuting reimbursement
Professional development reimbursement
Employee assistance program
Health and wellness reimbursement
Pet insurance discounts
Company
Smart Electric Power Alliance
The Smart Electric Power Alliance (SEPA) is a 501(c)(3) nonprofit accelerating the transition to a clean, affordable, and resilient energy system for all.
Founded in 2004Washington, District of Columbia, USA
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sheri Givens
President and CEO
Company data provided by crunchbase