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Athens-Clarke County Unified Government · 1 month ago

Leisure Services Marketing and PR Coordinator

Commerce, GA

Full-time

Onsite

Mid Level

$58K/yr - $58K/yr

3+ years exp

Athens-Clarke County Unified Government is seeking a Leisure Services Marketing and PR Coordinator to promote the Leisure Services Department through comprehensive marketing and communication strategies. The role involves creating and managing content across various platforms, coordinating media relations, and supporting departmental visibility and accessibility.

GovernmentPublic SafetyService Industry

Responsibilities

Designs, develops, and implements comprehensive marketing, communication, and outreach strategies to promote Department parks, facilities, programs, events, and services

Creates, edits, and evaluates marketing materials, including digital graphics, photographs, videos, print collateral, advertisements, signage, and branded assets

Develops, updates, and maintains departmental website content and social media platforms; ensures accuracy, accessibility, consistency, and timely communication

Monitors social media and online engagement tools; collects and analyzes performance metrics; prepares reports and recommends improvements based on trends

Identifies appropriate marketing channels and target audiences; tailor campaigns and content to maximize reach and engagement across diverse communities

Coordinates media relations for departmental activities, including feature stories, interviews, announcements, and photo opportunities

Develops, updates, and implements the Department’s Marketing and Communications Plan, including branding guidelines and communication standards

Supports departmental staff with communication needs for programs, events, registrations, and public information; assists with the distribution of promotional materials

Collaborates with the Community Relations Coordinator on website updates, accessibility, digital tools, and communication alignment

Oversees and maintains the Department’s digital asset library, including photographs, images, QR codes, icons, and logos

Coordinates departmental social media contributors and ensures compliance with branding guidelines, messaging standards, and best practices

Provides staff with training, guidance, and technical assistance related to graphic design, communications, and marketing tools

Responds to citizen inquiries and complaints; resolves issues or forwards them to appropriate personnel

Enters and maintains program, activity, event, camp, and tournament information in departmental scheduling and reservation systems

Collaborates with departmental staff and assists in the coordination and guidance of interns and student workers

Participates in ACCGov cross-department teams, committees, and employee initiatives as assigned

Performs clerical and administrative duties related to position responsibilities

Performs other related duties as required

Qualification

Marketing strategiesAdobe Creative CloudSocial media managementGraphic designFirst Aid/CPR certificationNIMS certificationWebsite content managementPublic relationsCommunication strategiesSupervisory experienceData analysisCollaborationProject management

Required

Bachelor's Degree in public relations, journalism, photography, design, communications, information technology, digital media, marketing, or a related field with three years of related work experience; or any equivalent combination of education, training and experience which provides the requisite knowledge, skills and abilities for the job

Experience with Canva and/or Adobe Creative Cloud programs, including InDesign, Photoshop, and Illustrator

Must possess a valid driver's license

Must be certified in First Aid/CPR or have ability to attain within 12 months of employment

Must receive certification in NIMS 100, 200, 700 & 800 within 12 months of employment

Regular and predictable attendance is required

Must work cooperatively with others

When requirements include vehicle operation, responsible for the safety, readiness and operation of the vehicle and must abide by ACC's safe driving policy