PROSPORT Management · 3 weeks ago
Senior Social & Digital Media Manager (Sports)
Charlotte, NC
Full-time
Hybrid
Mid, Senior Level
4+ years expPROSPORT Management is a sports talent management agency seeking a Senior Social & Digital Media Manager who excels in visual storytelling and brand strategy. This role involves managing the digital identity of premier professional athletes in the NASCAR space, requiring expertise in content production and analytics to enhance brand presence.
Sports
Responsibilities
Lead the development of comprehensive, multi-platform digital strategies and content calendars for professional athletes that increase fan sentiment, follower growth, and sponsor ROI
Act as the primary "lens" for the athlete. You must be an expert at capturing, lighting, and framing professional-grade photography and video in the fast-paced, high-pressure environment of the garage and pit road
Craft a distinct, authentic "voice" for each athlete. You must be able to write everything from witty, real-time race updates to polished, high-stakes sponsor activations
Proactively develop content posts or series that seamlessly integrate corporate partners, ensuring all "deliverables" are met with a creative flair that doesn't feel like a standard "ad."
Conduct deep-dive analytics to identify what drives engagement and use those insights to pivot strategy weekly
Actively monitor the digital landscape, observing trends, managing tags and community engagement to protect and enhance the athlete’s public persona
Qualification
Required
4–6 years of professional digital media experience, specifically working with high-profile personalities, professional sports teams/events/leagues, agencies or marquee brands
Advanced proficiency in digital photography and videography (Mirrorless/DSLR systems)
Expert-level Adobe Creative Cloud skills (Photoshop, Premiere Pro, and Lightroom are non-negotiable)
A deep understanding of the sports landscape (NASCAR knowledge is a significant plus, but not required). You must understand the nuances of race weekends and the 'rhythm' of a long season
Proven ability to interact professionally with athletes and celebrities. You must be comfortable working in high-stress, 'inner circle' environments
Flexibility to work a racing schedule (weekends) and travel frequently to events across the country
Preferred
Proficiency in After Effects or motion graphics is highly preferred to stand out in a crowded social feed
Company
PROSPORT Management
We are a full-service, sports management agency with over 30 years of experience representing some of the top-ranked athletes in soccer, racing, golf and football, plus the next generation of sports media personalities.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kelli Bowers
Director of Team Operations & Partnerships
Kyle Hall
Brand and Partnership Management
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