Vibe.co · 1 month ago
Senior Content Strategist
New York- Hybrid
Full-time
Hybrid
Senior Level
6+ years expVibe is shaping the future of advertising by helping brands connect with audiences in innovative ways. The Senior Content Strategist will lead content strategy, create high-quality content, and optimize assets to drive traffic and position Vibe as a leader in CTV and digital advertising innovation.
AdvertisingInternetMarketingTV
Responsibilities
Write and publish high-quality content - from SEO pages, blogs, and guides to reddit thread - that drives traffic & adoption
Create and test gated assets — such as reports, templates, and whitepapers that drive qualified leads and nurture engagement
Own research papers - collaborate with Forrester and Gartner to get us on the top product analytics lists!
Cut through the noise - in a world where creating content became cheap with LLM, your content distinguish from the mass
Own the Vibe.co voice and tone - across owned web surfaces, ensuring consistency and clarity
Partner with growth and product - to identify opportunities and measure impact
Develop messaging hierarchies - that explain CTV to different audiences (CEO, CFO, Performance marketer being B2C, B2B or marketing agency)
Use data to iterate — track content performance and feed insights back into strategy and execution
Qualification
Required
6–10+ years of experience in content strategy, growth marketing, or SEO for fast-scaling B2B or adtech companies
Expert-level knowledge of SEO and AEO — you understand not just search intent but how LLMs and AI-driven platforms parse and rank content
Comfortable writing for both brand and performance: your copy is as sharp as your data instincts
Understand the adtech ecosystem — DSPs, SSPs, CTV, programmatic, attribution, and performance funnels don't scare you
Can move fast — you can develop, test, and scale content that shows measurable results
Know how to build lead-generating content — from top-of-funnel education to bottom-funnel conversion
Data-informed and performance-obsessed — you use analytics, not assumptions, to make decisions
A systems thinker — you know how to scale a content operation that can support rapid company growth
Preferred
Experience working in CTV, adtech, or martech environments
Proven success scaling content that influenced pipeline, ARR, or lead quality
Experience integrating AI writing or LLM optimization in content production workflows
Benefits
Comprehensive medical, dental, and vision insurance
401(k) plan with company matching
Unlimited PTO to recharge and reset
Paid parental leave for maternity and paternity
Flexible hybrid work model — we’re based in NYC’s Flatiron District and looking for someone excited to spend time in our new office
Company
Vibe.co
Vibe.co is the all-in-one self-serve platform built for performance marketers who want to turn Streaming TV into a true growth channel.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$78.85MKey Investors
HedosophiaSingularElaia
2025-09-30Series B· $50M
2024-02-29Series A· $22.5M
2022-09-13Seed· $6.35M
Leadership Team
Brandon Perry
Partnerships Account Executive, Marketing Agencies
Recent News
Livemint.com
2026-01-21
Company data provided by crunchbase