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Teradata · 1 day ago

Sr Sales Play Specialist

California, United States

Full-time

Hybrid

Senior Level

$122K/yr - $183K/yr

5+ years exp

Teradata is a leading company in cloud analytics and data platforms for AI, focused on empowering customers with better information. The Senior Sales Play Specialist will create and maintain sales plays and resources to support Account Teams in engaging customers and enhancing sales effectiveness.

AnalyticsBusiness IntelligenceCloud Data ServicesCloud StorageData GovernanceData ManagementMarketingPrivate CloudSaaSSoftware

Responsibilities

Build and maintain sales plays and programs that guide sellers through ICP, discovery, value drivers, positioning, customer outcomes, and recommended next steps

Partner with Sales and Presales to ensure plays and programs reflect real-world selling patterns, challenges, and best practices

Update sales plays and programs on a regular cadence based on field feedback, performance insights, and evolving business priorities

Develop practical tools such as talk tracks, discovery guides, objection handling resources, competitive insights, checklists, and opportunity support tools

Curate and simplify content into easy-to-use, just-in-time resources that support consistent execution across the field

Contribute execution-focused materials for sales programs (sales motions, readiness initiatives, coaching tools, role-based assets)

Support the rollout and reinforcement of major sales initiatives (e. g. , sales motions, skills programs, play refresh cycles)

Provide structured, consistent materials that reinforce program expectations, behaviors, and execution rhythms

Drive adoption of plays and programs through clear communication and intuitive resources

Consolidate inputs from multiple sources into concise, high-impact enablement content tailored for sellers and presales professionals

Maintain an organized, up-to-date library of field assets within enablement systems for quick access

Create light training components (microlearning, demonstration snippets, job aids) when helpful to reinforce core plays and programs

Partner with Sales, Presales, Product SMEs, and Product Marketing to gather inputs, validate accuracy, and ensure alignment

Act as a connector across GTM teams, supporting consistency in messaging, expectations, and execution practices

Bring field feedback into ongoing content and program iterations

Manage multiple enablement deliverables simultaneously with clear prioritization, timelines, and communication

Track usage, adoption, and effectiveness to refine play content and program materials

Quickly assess shifting GTM priorities and adjust work plans to ensure the field receives timely and relevant support

Qualification

Sales EnablementB2B Sales MotionsContent CreationMS Office 365Project ManagementVisual Design SkillsCross-Functional CollaborationCommunication SkillsOrganizational Skills