Director, Channel Sales jobs in United States
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Lassonde Pappas & Company, Inc. · 2 weeks ago

Director, Channel Sales

Lassonde Pappas & Co. is a US Leader in beverage manufacturing dedicated to team members, customers, and consumer satisfaction. The Channel Sales Director - Mass Channel is responsible for leading and growing the private label beverage business with Walmart & Sam’s Club, focusing on customer strategy, commercial execution, and cross-functional leadership to deliver profitable growth.

Consumer GoodsFood and BeverageManufacturing

Responsibilities

Own the end-to-end commercial strategy for Mass – Walmart & Sam’s club across private label beverage
Develop and execute customer specific growth plans aligned with Lassonde’s strategic and financial objectives
Deliver the annual volume, revenue and profitability targets, including pricing strategy, mix management, and margin optimization
Serve as the primary sales point of contact for assigned customers, building trusted long-term strategic partnerships
Lead customer negotiations on pricing, contracts, innovation launches, cost recovery and long-term agreements
Drive fact-based decision-making using data, insights, and financial acumen
Support the VP Sales by tracking and analyzing sales, evaluating progress against plan, recommending corrective action as needed to include line extension and new product introductions
Lead, coach and develop direct reports (as/applicable)
Keep VP Sales aware of critical timelines and effectiveness of tactical plan execution
All other duties as assigned

Qualification

Sales experienceMass customer managementData-driven decision makingNegotiation skillsStrategic thinkingCustomer-centric mindsetRelationship buildingCollaborative leadership

Required

10 years progressive sales experience, preferably in CPG, with significant exposure to Mass customers and private label segment. (beverage is a plus)
Direct experience managing Mass – Walmart/Sam's club accounts (required)
Proven track record delivering profitable growth in complex, fast paced environment
Excellent negotiation, communication and relationship building skills
Bachelor's Degree required

Preferred

Strategic thinking with strong executional discipline
Data-driven decision making
Customer-centric mindset
Collaborative leadership across functions

Benefits

Medical, dental, and vision coverage options
Growth and development potential
401-K
Life & Disability Insurance
PTO
Tuition Reimbursement
Health Fairs
Gym Membership Discounts

Company

Lassonde Pappas & Company, Inc.

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Lassonde Pappas & Co., Inc., a subsidiary of Lassonde Industries, is a North American leader in private label beverage manufacturing committed to customer and consumer satisfaction.

Funding

Current Stage
Late Stage
Total Funding
unknown
2011-06-18Acquired

Leadership Team

E
Eve Minner
Executive Assistant to CEO
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Company data provided by crunchbase