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Hasbro · 5 hours ago

Assistant Manager Brand Publicity

Renton, WA

Full-time

Onsite

Entry Level

$26.20/hr - $39.30/hr

1+ years exp

Hasbro is a company dedicated to entertaining and connecting generations of fans through storytelling and play. They are seeking an Assistant Manager Brand Publicity to support worldwide public relations and communication efforts for their gaming portfolio, including Magic: The Gathering and Dungeons & Dragons. This role involves collaborating with PR staff, managing event coordination, and assisting in various communication strategies to enhance brand storytelling.

Card and Board GamesConsumerGamingToys

H1B Sponsor Likely

Responsibilities

Assist Senior PR Managers with daily responsibilities related to publicity programs and initiatives

Support media relations strategies, including agency plans and special events, to secure press coverage across diverse outlets

Coordinate press activity for product launches, fan events, press-only product previews, and brand publicity moments

Help the group with administrative tasks such as coordinating product mailings, ordering products, maintaining a shared calendar of PR activity, opening purchase orders for projects, drafting, editing and routing press materials, monitoring and reporting media results

Maintain ongoing timelines, campaign documentation and workback schedules for PR and marketing activations

Proactively “manage up and down” to ensure tasks and timelines are clear across internal collaborators; proactively communicate blockers

Maintain quality control for all press materials and ensure accuracy before broader internal or external distribution

Draft and refine messaging documents, tough questions, Q&As and briefing materials

Assist with writing and editing press releases, media alerts, fact sheets and talking points

Manage review and approval workflows for messaging and materials across internal and external collaborators

Support organization and scheduling of asset releases, key marketing beats, and media engagement moments

Be available for real-time collaboration via email, Slack, and Teams during agreed-upon hours

Attend recurring weekly calls and ad-hoc calls as needed and agreed upon

Ensure all coverage and recap reports are data-driven, highlighting outcomes, sentiment and alignment with established critical metrics

Translate results into meaningful recommendations for next steps or optimization

Ensure press coverage wins are highlighted in weekly Hasbro press coverage reports

Qualification

Public RelationsWriting SkillsProject ManagementEvent PlanningCampaign CoordinationOrganizationCommunication SkillsCollaborationCreativity

Required

Bachelor's Degree or equivalent experience from a 4-year college with a focus in Communications, Public Relations, Journalism, or related field

1-3 years of progressive experience in a public relations agency or public relations department, preferably supporting global initiatives, games, and/or entertainment properties

Excellent writing & communication skills

Ability to prioritize, stay organized, and multi-task in a fast-paced environment

Benefits

Health & Wellness: Medical, Dental, and Vision Insurance

Time Off to Recharge: Paid Vacation & Holidays

Financial Well-being: Generous 401(k) Match

Life & Family Support: Paid Parental Leave

Giving Back: Volunteer & Employee Giving Programs

Level Up Your Skills: Tuition Reimbursement

Exclusive Perks: Product Discounts & More!

Company

Hasbro

Glassdoor3.5

Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.

Founded in 1977

Pawtucket, Rhode Island, USA

5001-10000 employees

https://shop.hasbro.com

H1B Sponsorship

Hasbro has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (5)

2020 (2)