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Cypress HCM · 23 hours ago

Customer Growth Marketing Associate - Accounting Channel

San Jose, CA

Contract

Onsite

Mid Level

$50/hr - $55/hr

3+ years exp

Cypress HCM is seeking a Customer Growth Marketing Associate to join their Customer Marketing, Accountant Channel team. The role involves managing customer growth campaigns, cross-selling, and field event strategy to drive customer activation and retention for a successful SaaS business.

Human ResourcesInformation TechnologyStaffing Agency

Growth Opportunities

Responsibilities

Develop and deploy a variety of multi-channel campaigns, (must have email marketing experience) and targeted programs to drive customer activation, adoption, engagement, and retention

Own cross-sell campaigns to increase adoption of company Spend and Expense

Define customer field event strategy, identify key audiences, create innovative activations, and oversee coordination and execution with Sales and the Accountant Channel events team

Collaborate cross-functionally to manage program logistics, including copy, design, lead flows, website landing pages, and lead routing

Track and report on program performance, analyzing data to optimize campaigns and improve lead quality using tools like Salesforce, Tableau, and marketing automation systems

Manage lead flow for all program channels, ensuring accurate routing and campaign attribution

Partner with manager to set budgets, goals, ROI metrics, and key strategies

Qualification

Email marketingData analysisProject managementField marketingMarketing automationCommunication skillsOrganizational skillsTime-management skillsCross-functional collaborationDetail oriented