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Justworks · 2 days ago

Director, Sales Development

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$176K/yr - $211K/yr

10+ years exp

Justworks is a company dedicated to helping businesses manage their HR issues while providing a supportive and entrepreneurial environment. The Director of Sales Development will design and implement scalable strategies to enhance sales development, lead teams, and drive predictable pipeline creation.

Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments

Responsibilities

Design and implement a scalable multi channel SDR strategy aligned with long term revenue goals

Architect outbound motions through technology, automation, and signal based prospecting to increase efficiency and ROI

Drive predictable pipeline creation by owning top of funnel forecasting, pacing, and funnel analytics

Lead, coach, and develop SDR Managers and outbound teams while building a culture of performance, accountability, and continuous improvement

Create career pathways, certification programs, and repeatable coaching frameworks to level up talent across the SDR organization

Inspire collaboration, camaraderie, and a high performance culture reflective of Justworks values

Implement, optimize, and integrate tools such as Salesforce, Salesloft or Outreach, Gong, AI driven automation, and intent or signal data platforms

Partner with RevOps to build automated workflows, dashboards, scoring models, and reporting ecosystems that improve SDR productivity

Introduce and refine process improvements to ensure the organization scales efficiently rather than linearly

Collaborate closely with Marketing on targeting, MQL quality, lead routing, and inbound to outbound alignment

Partner with the VP of Sales and Sales Leadership to ensure SDR metrics map to the annual operating plan and segment level pipeline goals

Work with Product, RevOps, Business Operations, and Enablement teams to implement scalable outbound playbooks similar to how the Strategic Alliances team operates across functions

Build repeatable account prioritization, sequencing, persona driven messaging, and territory models across all SDR segments

Develop a testing and iteration framework to refine outbound strategies and introduce scalable motions such as vertical strategies, event based outreach, trigger based outreach, and multi threading

Continuously refine processes to improve efficiency, consistency, and output across the team

Own reporting and insights to Sales and Executive Leadership including pipeline coverage, conversion trends, productivity metrics, and forecast disciplines

Ensure operational rigor around daily, weekly, and monthly performance expectations

Qualification

SaaS sales leadershipOutbound lead generationSalesforce.comSalesloftGong.ioSalesMarketing alignmentNegotiation skillsLeadership skillsWritten communicationVerbal communication