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G2 · 3 weeks ago

VP of Growth & Buyer Experience

United States

Full-time

Remote

Director/Executive

$275K/yr - $325K/yr

10+ years exp

G2 is the world's largest and most trusted software marketplace, seeking a Vice President of Buyer Experience to lead their marketplace strategy focusing on SEO and Generative Engine Optimization. This role involves driving buyer acquisition, growing organic traffic, and leading a team to enhance G2's visibility and market leadership in an AI-driven environment.

B2BBusiness IntelligenceConsumer ReviewsEnterprise SoftwareMarketing AutomationMarketplaceSoftware

Growth Opportunities

Responsibilities

SEO/GEO Leadership: Define and execute G2’s SEO and Generative Engine Optimization (GEO) strategy, ensuring G2 content is the most visible and cited in both traditional search and AI-driven discovery

Buyer Acquisition: Own strategy and execution for how buyers find and engage with G2, driving growth in total traffic and high-intent sessions using growth Marketing strategies

Team Leadership: Lead a large, globally distributed SEO/GEO organization through experienced people managers, as well as two product managers focused on the buyer experience. Build alignment across teams, provide strategic direction, and ensure execution delivers measurable business impact

AI-Driven Search Innovation: Anticipate shifts in how software buyers use AI to discover solutions, and translate those shifts into proactive product and SEO strategies

Metrics Ownership: Drive performance against KPIs including total traffic growth. G2’s presence as the #1 citation source in LLMs across software categories and building an owned buyer audience

Thought Leadership: Represent G2 internally and externally as a leader in SEO/GEO strategy, communicating vision, progress, and insights across the executive team and broader market

Cross-Functional Collaboration: Partner with engineering, design, content, and data science teams to build and launch features that improve discoverability and buyer experience

Qualification

SEOGenerative Engine OptimizationData AnalysisGrowth MarketingTeam LeadershipEntrepreneurial MindsetCommunication Skills

Required

10+ years of experience in SEO, product, or growth roles, with a strong track record of leading large-scale organic traffic and acquisition strategies

7+ years of management experience leading product and SEO/GEO teams, ideally across global regions

Proven ability to deliver results in fast-paced marketplace environments

Experience in building owned audiences in a marketplace environment

Expertise in both traditional SEO and AI-driven discovery (GEO, AI Overviews, generative search)

Strong analytical skills with experience using data, experimentation, and A/B testing to inform strategy

Exceptional communication skills with the ability to influence at the executive level and inspire cross-functional teams

Entrepreneurial mindset: energized by the opportunities and challenges of AI-driven change, and skilled at translating ambiguity into strategy and execution

Location: Chicago preferred, but open to candidates across the United States