Beacon Health System · 1 month ago
SR Communication Specialist
Granger, IN
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expBeacon Health System is a healthcare organization focused on delivering outstanding care and inspiring health. The SR Communication Specialist is responsible for planning and developing key messages for both internal and external audiences, supporting strategic initiatives, and enhancing the organization's branding through effective communication strategies.
FitnessHealth Care
Responsibilities
Responsible for the planning and development of key messages for Beacon's internal and external audiences, including Beacon Board Members, associates, executive leadership, media and the community
Supports the organization's strategic initiatives as defined by the Beacon Executive Leadership Team
Provides guidance, creative, tactical and critical thinking talents to uplift Beacon's culture and branding through digital and conventional communication channels
Completing other job-related assignments and special projects as directed
Translating complex subjects for audiences in relatable ways
Developing comprehensive communications plans to maximize message reach for strategic initiatives
Developing social media content and ensuring maximum reach and engagement across platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube, Workplace by Facebook
Serving as a point of contact and resource for departments for social media platforms
Collaborating with media relations team members to develop and share stories for external audiences
Detecting public relations issues as they emerge and addressing them
Participating actively in the corporate Incident Command structure alongside Beacon Health Executive Leadership to help manage crisis communications for internal and external audiences
Counseling executive leadership and other key Beacon leaders on potentially sensitive situations to positively influence and shape official organizational responses that foster the best outcomes
Working in partnership with Digital Transformation and Marketing teams to amplify messages and cross-promote brand and voice
Initiating ideas for creative copy development
Managing editorial review and revisions of materials
Participating in cross-functional teams to ensure immersion and understanding in the subject matter at hand
Maintaining relationships with key leaders to enhance and perpetuate communication
As needed, coordinating with external vendors to for communications projects
Setting and maintaining editorial standards for digital and print materials
Writing for the digital experience in a way that makes complex health concepts easy to understand
Collaborating with subject matter experts, digital designers, vendors and others to create high-quality content for digital channels
Adapting messages for multiple digital formats including long-form articles, computer-based learning modules, presentations, email, videos and others
Providing writing and editing support as needed for Beacon Marketing department, for service line materials, social media content, website content and email campaigns
Strategizing, writing and editing executive communication pieces for Beacon's Executive Leadership Team
Compiling and organizing supplementary materials (FAQ sheets, instructions, etc.)
Storyboarding, taping and editing videos
Evaluating traffic and comments on multiple social media platforms
Responding to direct messages from customers and/or assisting with connecting customers to the requested resource
Analyzing, monitoring and interpreting results of communications efforts and offering ideas for continual improvement
Assisting with the continuous enrollment and platform orientation of new and existing Beacon associates on the platform, including in-person presentations and trainings, videos, creation and execution of campaigns, and instructional guides
Interfacing with key departments, including Information Systems and Information Security teams, to ensure the continual integrity and security of the platform
Managing communications related to updates and new features available on the platform
Maintaining and updating critical documents related to platform usage, including Computer Based Learning module (CBL), policies, Terms of Use, for example
Exploring and researching new capabilities and products to enhance Beacon's Workplace experience
Troubleshooting and answering questions from associates about logging in, Workplace app use, available features, for example
Attends and participates in department meetings and is accountable for all information shared
Completes mandatory education, annual competencies and department specific education within established timeframes
Completes annual employee health requirements within established timeframes
Maintains license/certification, registration in good standing throughout fiscal year
Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department
Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self
Adheres to regulatory agency requirements, survey process and compliance
Complies with established organization and department policies
Available to work overtime in addition to working additional or other shifts and schedules when required
Qualification
Required
Bachelor's Degree in English, Journalism, Communications, Broadcasting or a related area from an accredited college or university
Ten years of professional writing and communications experience
Proficiency in social media and digital channels
Experience in content management systems
Experience in Microsoft Office
Experience in Adobe CS Suite
Superior command of the English language and grammar
Excellent writing and grammar skills, with an ability to communicate to diverse audiences
Demonstrates a keen knowledge of current medical terminology, familiarity with the health care field, emerging trends and the complex nature of the hospital/health system business
Demonstrates a proficient knowledge of the current social media landscape and expertise in social media platforms including Workplace by Facebook digital platform
The ability to express clinical expertise without losing the humanity at the heart of the story
The ability to balance creative and conversational writing with analytical and medical writing skills
Demonstrates well-developed interpersonal skills necessary, including counseling executive leadership and other key Beacon leaders on potential sensitive situations
A resourceful self-starter who thrives on storytelling in all its forms
Demonstrates the ability to prioritize work, use good judgement and work under tight deadlines and budgetary constraints
Demonstrates a healthy mix of organized and creative, strategic and customer-centered
Ability to conduct interviews and develop successful working relationships with a wide variety of people across all levels and job classifications
Maintains knowledge of the internal and external environment that impacts the image and position of Beacon Health System
Demonstrates a firm knowledge of photography, video production and graphic layout and design
A versatile, flexible and friendly outlook, with the ability to shift across multiple mediums in a fast-paced environment
The ability to take creative direction, offer suggestions, and react quickly
Demonstrates knowledge of, and a commitment to, Beacon Health System's mission and values
Deep knowledge of Incident Command structure
Ability to understand and incorporate information from a wide range of sources (clinical, governmental, etc) for various audiences often working within tight time constraints
Demonstrates solid understanding of the current digital landscape, including communication platforms and software along with emerging technologies
The ability to understand how audiences connect and engage with the Beacon brand through media and technology, including digital platforms content management systems, and search engine optimization (SEO) efforts
Demonstrates excellent judgement and discretion
The ability to collaborate with subject matter experts, digital designers and vendors to create high quality content
Demonstrates the ability to function as a member of a team and to recognize the value and contribution of others
Preferred
Experience in graphic design
Experience in photography
Experience in video production
Company
Beacon Health System
Beacon Health System is a Hospital & Health Care centre providing health care facilities
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$5.54MKey Investors
Health Resources and Services Administration
2024-12-18Grant· $0.14M
2024-05-08Grant· $5.4M
Leadership Team
Kreg Gruber
Chief Executive Officer
Phil Newbold
CEO Emeritus
Recent News
Arkansas Business — Business News, Real Estate, Law, Construction
2025-10-31
Fierce Healthcare
2025-08-06
2025-07-04
Company data provided by crunchbase