Bumble Inc. · 2 days ago
Associate Director, Social Media
Austin, TX
Full-time
Hybrid
Lead/Staff, Director/Executive
$150K/yr - $165K/yr
8+ years expBumble Inc. is an equal opportunity employer looking for an Associate Director, Social Media to lead the brand’s social strategy globally. The role involves overseeing social media presence, managing a team, and developing creative campaigns that connect with audiences and drive business impact.
Computer Software
Responsibilities
Lead, inspire, and mentor direct report(s), fostering a collaborative, creative, and high-performance culture
Manage workloads and career development to ensure consistent delivery of world-class creative and strategic output
Oversee all aspects of budgeting and resource allocation, balancing strategic investments with efficiency
Cultivate a culture of accountability, feedback, and learning—empowering the team to experiment, iterate, and grow
Own and evolve the global social media strategy, ensuring a unified brand voice across all platforms and regions while empowering local markets to adapt and localize effectively
Be the driver behind Bumble’s social identity, setting how the brand is expressed across TikTok, Instagram, and emerging platforms, balancing relatability, innovation, and global consistency
Develop and launch strategic 'look ahead' social roadmaps, identifying opportunities for growth, new audiences, and cultural relevance. Define the strategic cadence and social operating model, establishing planning cycles, content frameworks, and performance review structures
Partner with Integrated Marketing and Product Marketing teams to align social storytelling with larger marketing goals and product priorities
Oversee creative development of social-first campaigns, brand partnerships, and platform activations that embody Bumble’s mission and values
Ensure all content upholds Bumble’s tone of voice, visual identity, and brand experience across every touchpoint
Collaborate closely with the Creative Studio, Influencer, and PR teams to integrate storytelling across social, earned, and paid channels
Partner with regional social and marketing leads across the Americas, EMEA, and APAC to align strategy, share best practices, and drive executional excellence
Work cross-functionally with Product Marketing, Brand, Member Love, and Partnerships to ensure social initiatives reflect Bumble’s broader brand narrative and community values
Establish clear KPIs, performance goals, and reporting structures to evaluate the success of Bumble’s social programs
Oversee the creation of monthly and quarterly reporting, analyzing reach, engagement, sentiment, and growth metrics
Use insights to refine strategy, optimize content, and identify new opportunities for audience expansion
Translate data into compelling narratives that inform senior leadership and drive continuous improvement
Serve as budget owner for the global social team, overseeing planning, forecasting, and spend optimization
Ensure seamless coordination of global social operations through strong processes, project management, and communication systems
Drive operational rigor while maintaining creative agility, balancing innovation with organizational clarity
Create and deliver executive presentations that articulate strategy, performance, and impact across regions
Qualification
Required
8+ years of experience in social media, brand marketing, or creative strategy, with at least 3+ years in a leadership role
Proven experience leading a global or multi-regional social media organization for a consumer brand with cultural relevance
Strong people leader with a demonstrated ability to mentor, develop, and retain diverse creative and strategic talent
Deep understanding of social culture, platforms, algorithms, and storytelling, particularly on TikTok, Instagram, and emerging channels
Proven experience with social-led brand partnerships and integrated campaign development
Exceptional communicator, relationship builder, and cross-functional collaborator
Confident in managing budgets, tracking KPIs, and presenting results to senior leadership
Thrives in fast-moving, dynamic environments, with the ability to prioritize effectively and lead with clarity
Passionate about culture, connection, and Bumble's mission to create kind, equitable relationships—on and offline
Company
Bumble Inc.
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Whitney Wolfe Herd
Founder and CEO
Anu Subramanian
CFO
Recent News
2024-05-12
MarketScreener
2024-05-09
2024-05-09
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