Apply on Employer Site

BillionToOne · 1 day ago

Senior Manager, Oncology Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

$190K/yr - $211K/yr

8+ years exp

BillionToOne is a next-generation molecular diagnostics company on a mission to make powerful, accurate diagnostic tests accessible to everyone. As the Senior Manager, Oncology Marketing, you will develop and execute brand marketing and lead generation strategies to optimize brand awareness and market education on our offerings.

BiotechnologyGeneticsHealth DiagnosticsMedical

Responsibilities

Develop and execute oncology product brand storytelling, maintaining and adapting the marketing calendar to align with business goals and partnership with corporate and prenatal brand resources

Partner with cross-functional teams—Product Marketing, Medical Affairs, Genetic Counselors, Legal, and Sales—to create, distribute, and optimize marketing content across digital and print channels

Plan, execute, and assess tradeshows, webinars, and events in collaboration with the prenatal team, field members, and leadership

Conceptualize and implement multi-channel marketing campaigns (digital, social media, print) that align with sales objectives and brand identity

Lead demand generation strategies to drive qualified leads, brand awareness, and sales pipeline growth, ensuring alignment with business goals

Analyze and report performance metrics for demand generation and marketing operations, driving data-informed strategies and optimizations

Oversee growth marketing initiatives across channels, including social media, SEO, search, CTV, display, and more, to improve acquisition and retention

Manage product brand websites, collaborating with Product Marketing to design and update content that supports branding and lead generation

Develop and manage social media strategies to enhance brand awareness, engagement, and credibility across platforms

Collaborate across departments to ensure cohesive messaging and unified product brand representation across all initiatives

Negotiate and manage strategic partnerships, vendor contracts, and marketing technology investments to expand brand visibility and effectiveness

Establish KPIs, leveraging analytics to measure campaign success, optimize ROI, and guide future marketing initiatives

Stay informed on digital marketing trends and technologies, integrating innovative tools and strategies to advance audience engagement and conversions

Manage CRM programs across email, SMS, push notifications, optimizing campaigns to nurture stakeholder relationships

Execute campaigns hands-on, coordinating with internal teams and external resources to ensure impactful outcomes

Qualification

Brand marketingGrowth marketingDemand generationHealthcare marketingAnalytical skillsMarketing software proficiencyLeadership skillsProject managementCommunication skillsStrategic thinkingCreative thinkingTeam management

Required

Bachelor's degree in Marketing, Business, or a related field. An MBA would be a plus

A minimum of 8 years of leadership experience in brand & growth marketing, with a focus on communications, field marketing/sales, demand generation and awareness

Ideal candidate has experience marketing within the healthcare space, specifically with providers, and collaborating with sales teams

Experience developing a comprehensive growth marketing strategy, including paid media budgeting/management, developing communications and launching campaigns end to end

Experience leading the sourcing and deploying of media management platforms and partners, tracking and reporting tools

Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical

Excellent analytical skills, with the ability to translate data into actionable insights and strategies

Strong strategic thinking and planning abilities, with the ability to drive a brand's vision and message

Strategic mindset, capable of aligning brand marketing initiatives with broader business goals and driving results

Excellent leadership and team management skills, with a track record of developing high-performing teams

Exceptional communication and presentation skills

Ability to analyze market trends and customer behavior to inform marketing strategies

Proficiency in using marketing software and digital marketing tools

Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

A creative and innovative thinker, with a passion for building strong brands

Passion for delivering exceptional brand experiences and a service-oriented mindset

Benefits

Working alongside brilliant, kind, passionate and dedicated colleagues, in an empowering environment, toward a global vision, striving for a future in which transformative molecular diagnostics can help millions of patients

Open, transparent culture that includes weekly Town Hall meetings

The ability to indirectly or directly change the lives of hundreds of thousands patients

Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered up to 80%

Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%)

Supplemental fertility benefits coverage

Retirement savings program including a 4% Company match

Increase paid time off with increased tenure

Latest and greatest hardware (laptop, lab equipment, facilities)

Free daily on-site lunches provided from top eateries

A variety of perks on campus (state of the art gym, restaurant)

Free on-site EV charging (compatible with all EVs, including Tesla)

Generous equity options offering