Zenas BioPharma · 23 hours ago
HCP Marketing Lead
Waltham, MA
Full-time
Hybrid
Senior Level
$218K/yr - $272K/yrZenasbio is a clinical-stage global biopharmaceutical company focused on developing transformative therapies for autoimmune diseases. They are seeking a seasoned HCP Marketing Lead to drive the marketing strategy for their product Obexelimab, particularly for its launch in IgG4-Related Disease, ensuring alignment with cross-functional partners and delivering high performance standards.
BiopharmaHealth CarePharmaceutical
Responsibilities
Lead the development of Obexelimab brand strategies, focusing on product positioning, messaging, and market differentiation
Lead Cross-functionnal launch readiness governance and execution for Obexelimab in IgG4-RD
Represent US Marketing on the Obexelimab US Brand Team, collaborating on strategies, messaging, and materials to ensure consistency strategic alignment across function
Ensure strong collaboration between the US Marketing team and counterparts on cross-functional teams, including Sales, Access & Trade, Strategic Engagement, Analytics, Medical Affairs, Compliance, Legal and Regulatory and Patient Support Services
Utilize market and customer insights to inform key business decisions and refine brand and customer strategies
Establish core messaging for a diverse customer base, including HCPs & KOL
Lead the creation of HCP marketing assets (disease education and promotional materials), including development, review, approval that aligns with brand positioning, messaging, and regulatory guidelines
Lead the creation of a Market Development strategy including the development, review and approval of all materials associated with market development activities
Collaborate closely with Strategic Engagement to collect relevant insights for the Brand Strategy, and build and execute the market development plan (Congress, Ad board, Speaker Bureau…)
Lead customer segmentation efforts to optimize outreach and engagement across channels and ensure precise targeting
Leverage data and analytics to allocate marketing budget effectively across channels and audience segments, ensuring optimal utilization of marketing budgets
Prioritize investment opportunities and secure budget approval from senior leadership, advocating for resources to support strategic initiatives
Champion cross-functional teamwork and team engagement, fostering a culture of continuous learning, growth, and diversity
Qualification
Required
Bachelor's degree required; advanced degree in business or life sciences preferred
Deep marketing experience required
Deep understanding of the US Market Dynamics
Exceptional communication and analytical skills, with a focus on high-impact execution and results
Proven success in customer-centric marketing strategy development and cross-functional leadership
Strong project management skills with the ability to manage multiple projects simultaneously while meeting tight deadlines
Established Marketing skills
HCP, Account, & Digital marketing experience with multiple brands
Demonstrated expertise in omnichannel, modular marketing and content / channel strategy
Ability to travel up to 33%
Preferred
I&I &/or Rare Diseases experience preferred
Field experience will be a plus
Benefits
Annual performance bonus
Equity
Full range of benefits
Other incentive compensation plans
Company
Zenas BioPharma
Zenas BioPharma is a biopharmaceutical company that focuses on developing immune-based therapies for patients.
Founded in 2020
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$513MKey Investors
Royalty PharmaEnavate Sciences
2025-10-08Post Ipo Equity· $120M
2025-09-02Post Ipo Debt· $75M
2024-09-13IPO
Leadership Team
Lonnie Moulder Jr
Chairman
Orlando Oliveira
Chief Commercial Officer
Recent News
2026-01-11
Company data provided by crunchbase