Justworks · 5 hours ago
Senior Manager, Performance Marketing
New York, NY
Full-time
Onsite
Senior Level
$156K/yr - $187K/yr
7+ years expJustworks is a company that supports businesses by solving HR issues and fostering a data-driven environment. They are seeking a Senior Manager of Performance Marketing to lead their digital acquisition efforts across various channels, driving measurable impact on pipeline creation and marketing ROI.
Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments
Responsibilities
Own the holistic strategy across Paid Search, SEO/AEO, Affiliate, and emerging high-intent channels, ensuring strategic alignment with pipeline growth and CAC targets
Define channel objectives with clear KPIs, measurement frameworks, and efficiency goals to guide strategic decision-making
Lead annual and quarterly investment planning, budgeting, and forecasting; allocate and optimize spend to maximize ROI and improve CAC
Strengthen analytics and measurement practices by partnering with Analytics and Finance to connect marketing investment to pipeline generation, revenue impact, and overall ROI
Partner with Marketing Operations to ensure best-in-class tracking, targeting infrastructure, lead flow, and data quality
Develop and manage a high-performing team of channel experts, elevating strategic thinking and operational excellence
Identify, test, and scale new channels and technologies (e.g., AEO, AI-driven workflows, etc.) to expand reach and efficiency
Collaborate with PMM, Integrated Marketing, Analytics, and Web Experience teams to enhance customer journeys and execute cohesive GTM programs
Qualification
Required
7+ years of experience in performance or growth marketing, with at least 3+ years managing and developing a team of marketers
Deep expertise in B2B SaaS acquisition marketing, including a strong understanding of full-funnel dynamics and revenue impact
Hands-on experience leading major performance channels, including Paid Search, SEO/AEO, and Affiliate
Proven success managing meaningful marketing budgets and driving measurable improvements in pipeline, CAC, ROI, and revenue efficiency
Strong analytical rigor, with experience in attribution, experimentation, forecasting, and building frameworks to evaluate channel performance
Ability to translate data into clear insights and actionable recommendations, influencing both strategic decisions and day-to-day optimizations
Strong cross-functional leadership skills with a track record of influencing business strategy
Excellent communication skills, with the ability to present complex performance insights to technical and non-technical stakeholders
A test-and-learn mindset, comfort with ambiguity, and a strong bias for continuous improvement
Operational excellence and attention to detail, ensuring high-quality tracking, targeting, and performance across all programs
Benefits
Great benefits
Wellness program offerings
Company retreats
Company
Justworks
Justworks is a cloud-based HR and payroll platform that helps small and mid-sized companies manage payroll, benefits, compliance, and HR.
1001-5000 employees
H1B Sponsorship
Justworks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (19)
2023 (15)
2022 (19)
2021 (6)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$159.84MKey Investors
FirstMarkRedpointBain Capital Ventures
2023-11-01Series Unknown· $16.84M
2020-01-28Series E· $50M
2018-03-06Series D· $40M
Leadership Team
Michael Seckler
Chief Executive Officer
David Feinberg
Senior Vice President Risk & Insurance Programs
Recent News
Index Ventures
2025-12-29
2025-11-23
2025-10-30
Company data provided by crunchbase