Hudl · 2 weeks ago
Lifecycle Marketing Manager
Lincoln, Nebraska Metropolitan Area
Full-time
Hybrid
Entry, Mid Level
$54K/yr - $91K/yr
2+ years expHudl is a company that builds great teams and supports the lifelong impact of sports. They are seeking a Lifecycle Marketing Manager to develop a multi-channel approach to customer engagement, focusing on optimizing email campaigns and collaborating with various teams to enhance customer journey experiences.
SoftwareSportsVideo
Responsibilities
Orchestrate and optimize email campaigns. You’ll build, launch, and improve email campaigns across the full funnel—including onboarding, nurture, and re-engagement—using HubSpot. You'll translate audience strategies into functional workflows, owning the accurate segmentation, logic, quality assurance, and reporting
Be a HubSpot power user. You will manage lists, workflows, and QA to ensure clean, compliant delivery of our messages. You’ll create and maintain templates that enable partners to execute campaigns confidently and share best practices with teammates
Establish internal governance. You will build internal guidelines and safeguards to assess and reduce risk across different email strategies and lifecycle touchpoints. This includes documenting playbooks and repeatable processes for lifecycle engagement
Support channel expansion. You'll help shape Hudl’s modern, multi-channel customer journey by experimenting with emerging channels like chat, push/SMS, and conversational AI
Collaborate across teams. You will partner with marketing managers, sales, and Customer Success Managers (CSMs) to align messaging and sequence planning. You'll also work closely on frameworks to enable sales email cadences
Qualification
Required
You have two to three years of hands-on experience in email marketing, lifecycle marketing, ideally within a SaaS and B2B environment
You are an expert in HubSpot workflows, lists, and automation
You have experience with segmentation, personalization, and triggered campaigns
You have strong Quality Assurance (QA) habits and the ability to spot errors and build repeatable systems to ensure clean, compliant delivery
You are able to support reporting and use insights to improve campaigns and measure results
Preferred
A HubSpot certification is strongly preferred, and other email or lifecycle certifications are a plus
You are eager to learn about AI tools and emerging lifecycle channels to grow your expertise in marketing automation
You can balance execution responsibilities with the work of enabling others through systems and documentation
Benefits
Flexible vacation time
Company-wide holidays and timeout (meeting-free) days
Remote work options
Employee Assistance Program
Employee resource groups
Fitness partner Peerfit
Multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits
401(K) with a match up to 4% of your own contribution
Company
Hudl
Hudl is a software platform that provides video analysis and coaching tools for sports teams.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$228.85MKey Investors
Bain Capital Tech OpportunitiesAccel
2020-05-21Series F· $120M
2018-12-07Convertible Note
2017-07-06Series D· $30M
Leadership Team
David Graff
CEO
Brian Kaiser
CTO at Hudl
Recent News
2025-12-15
Silicon Prairie News
2025-12-06
Sports Business Journal
2025-11-25
Company data provided by crunchbase