Vuori · 21 hours ago
Director, International Marketing
Carlsbad, CA
Full-time
Hybrid
Director/Executive
$173K/yr - $222K/yr
12+ years expVuori is re-defining what athletic apparel looks like, aiming to inspire others with clarity, enthusiasm, and purpose. The Director of International Marketing serves as the strategic and operational bridge between Global Marketing functions and key international markets, ensuring that global strategies are translated into locally relevant marketing plans that drive brand connection and business results.
ApparelBrand MarketingE-CommerceFashionMarketingRetailSales
Responsibilities
Work with in-region marketing teams, GMs & International Leadership to translate global commercial & brand strategies into actionable, locally nuanced marketing plans that resonate with consumers around the world – with key focus on China, Korea, and the UK
Collaborate with HQ-based marketing functions (Integrated Brand Marketing, Product Marketing, Influencer, PR, Sports Marketing, Consumer Insights, Media, Community, Wholesale, Retail & Creative) to bring the brand & channel vision to life
Inform the marketing GTM to ensure key-market insights are adopted and drive locally relevant product & brand content
Provide both strategic direction and operational oversight for markets at varying stages of growth, ensuring plans are feasible, sequenced correctly, and measurable
Support markets in building robust annual and seasonal marketing calendars aligned to the overall international strategy
Partner with local teams to ensure all marketing plans and activations meet local consumer needs, cultural expectations, and competitive realities
Partner with market teams to identify cultural moments, local communities, and category trends that can fuel brand and product narratives
Partner with market teams to identify local insights, community touchpoints, and brand-building opportunities unique to each region
Facilitate the flow of information, assets, insights, and best practices between headquarters and regional teams
Ensure alignment across global and local teams during planning, briefing, execution, and post-campaign review cycles
Champion the voice of the market during global planning, ensuring regional realities and opportunities to inform global decision-making
Collaborate with global creative and brand teams to ensure HQ based teams are thinking about local creative needs, and building (where appropriate) localized assets and market-specific content
Partner with global influencer teams and in-market teams to shape influencer strategies and ensure creator partnerships align with brand positioning and market goals
Support markets in identifying, activating, and measuring influencers, athletes, creators, and community leaders to drive relevance and reach
Ensure integrated campaigns and activations are cohesive across brand, product, digital, retail, and influencer touchpoints
Work with Insights teams to gather and interpret consumer, cultural, and category data for each priority market
Distill insights into strategic recommendations that guide local content, product priorities, and activation strategies
Leverage learnings from one market to elevate execution in others where appropriate
Co-Manage regional marketing budgets with international division, ensuring investment efficiency and alignment to strategic priorities
Establish KPIs for campaigns and programs in partnership with markets; track progress and adjust based on performance
Strengthen global-to-local processes to improve speed, clarity, and executional quality across regions
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field; and/or equivalent years of experience preferred
5+ years of international marketing experience, with 12 years of total experience. Exposure to China a plus
Experience in the athletic apparel, sportswear, or performance lifestyle industry is a strong plus
Demonstrated ability to balance strategic thinking with strong operational execution
Skilled in building culturally relevant content, community activations, and integrated marketing plans
Proven success working cross-functionally with global creative, brand, digital, and insights teams
Exceptional communication, relationship-building, and influence skills
Comfortable navigating different time zones, cultures, and organizational structures
Ability to travel internationally as needed
A hybrid strategist-operator who excels at moving from high-level planning to detailed execution
Experience working in Asia, with China as focus
Understands how to translate global brand best practices to startup environment
Passionate about consumer insight and cultural relevance
Adept at harnessing global expertise to amplify market-led plans
Thrives in the dynamic, fast-paced environment of the athletic apparel and performance lifestyle sector
A collaborative leader who builds trust with both global and local teams
Benefits
Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits
Company
Vuori
Vuori offers a collection of apparel brands for men and women.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.27BKey Investors
SoftBank Vision FundNorwest
2024-11-08Secondary Market· $825M
2021-10-13Series Unknown· $400M
2019-08-15Series Unknown· $45M
Leadership Team
Joseph Kudla
Founder & CEO
Luis Alvarez
Vice President - Wholesale
Recent News
2025-12-13
2025-11-23
Company data provided by crunchbase