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Laughlin Constable · 1 day ago

Media Planner

Chicago, IL

Full-time

Onsite

Entry Level

$55K/yr - $70K/yr

2+ years exp

Laughlin Constable is a fast-paced agency seeking a Media Planner with 2-3 years of experience. The role involves supporting the development, execution, and optimization of integrated media plans across digital and traditional channels while collaborating with various teams to achieve business goals.

AdvertisingMarketing

Responsibilities

Assist in developing media plans across channels including broadcast, paid social, paid search, display, video (OLV/CTV), and emerging platforms

Translate client objectives, target audiences, and budgets into tactical media recommendations

Conduct audience, category, and competitive research to inform planning decisions

Support channel mix development, reach/frequency modeling, and budget allocation

Collaborate with media buying teams to ensure plans are executed as intended

Help manage campaign timelines, deliverables, and trafficking needs

Review vendor proposals and assist with negotiations and recommendations

Ensure campaigns are launched on time and in compliance with brand and platform guidelines

Own day-to-day budget tracking across media plans and active campaigns

Ensure accurate setup of media budgets by channel, vendor, and time period

Reconcile planned vs. actual spend and flag pacing or billing risks proactively

Support financial stewardship by maintaining accurate flowcharts, trackers, and budget summaries

Partner with supervisors and buyers to manage in-flight budget shifts and reallocations

Collaborate with media buying teams to ensure media plans are booked accurately and on time

Assist with reviewing vendor proposals, RFPs, and insertion orders (IOs) for accuracy and alignment to plan

Confirm campaign details including flight dates, rates, placements, and KPIs prior to launch

Maintain clear documentation of media vendor commitments and changes

Identify and resolve billing discrepancies in partnership with buyers, vendors, and finance teams

Ensure billing aligns with client budgets, internal financial systems, and agency processes

Help prepare budget and billing summaries for internal and client-facing reviews

Monitor campaign performance and pacing across channels

Work with buying teams to ensure optimizations are aligned with campaign goals

Prepare / assist in preparation of media plan decks and flowcharts for internal and client-facing meetings

Participate in client calls and internal working sessions

Partner cross-functionally with analytics, creative, and account teams

Qualification

Media planningMedia buyingBudget managementDigital media channelsExcel proficiencyVendor managementClear communicatorCollaborative mindsetAttention to detail