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Tealium · 17 hours ago

Marketing Technology & Data Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $125K/yr

3+ years exp

Tealium is a leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data. The Marketing Technology & Data Manager will manage systems, data flows, and AI-driven workflows to support Tealium's global marketing engine, focusing on optimizing marketing technology and data operations.

AnalyticsData IntegrationDeveloper APIsEnterprise SoftwareMarketing

Responsibilities

Serve as the primary Marketo admin, overseeing architecture, governance, QA, and operational program health

Maintain and optimize integrations across the tech stack (Marketo Salesforce, Tealium, attribution tools, enrichment tools, ABM platforms, etc)

Own scoring models, lifecycle flows, routing logic, data taxonomies, and system-wide hygiene

Ensure data consistency and alignment across MAP, CRM, and CDP environments

Build and optimize AI workflows and agents that support campaign execution, lead management, content creation, data hygiene, and other key business processes

Develop automations that reduce manual workload across marketing operations and campaign execution

Monitor workflow accuracy, drift, and reliability; ensure responsible and secure use of AI across processes

Partner with cross-functional teams to identify new opportunities for leveraging AI to drive scale and operational efficiency

Build dashboards and reporting for funnel insights, campaign performance, attribution impact, and operational diagnostics

Develop real-time audience segments in Tealium for targeting and personalization

Use AI tools to help automate analysis, content workflows, campaigns, and reporting

Maintain the marketing data model, field definitions, and segmentation frameworks (including personas, ICP tiers, and lifecycle stages)

Ensure data completeness and integrity across systems and pipelines

Partner with Sales Ops, RevOps, Digital Experience, and Campaigns to ensure alignment across systems, data standards, and GTM workflows

Enable marketers, SDRs, and AEs to use marketing systems and AI workflows effectively

Translate technical concepts into clear operational best practices

Drive continuous improvement across marketing technology and data infrastructure

Qualification

MarketoSalesforceAI automationData architectureAPI integrationsData pipelinesSQLAnalytical skillsTechnical guidanceCollaboration

Required

3-5+ years in Marketing Operations, Marketing Technology, RevOps, or a comparable technical GTM systems role within a B2B SaaS environment

Advanced hands-on expertise with Marketo and Salesforce, including architecture, integrations, routing, scoring, lifecycle design, and data model governance

Experience designing or maintaining AI-powered automations or agents that interact with MAP/CRM/CDP systems and operational workflows

Strong technical capability and familiarity with API-driven integrations, marketing data pipelines, and cross-system orchestration

Demonstrated understanding of data structures, normalization, enrichment, segmentation, and attribution workflows across the GTM ecosystem

Ability to translate technical concepts into clear guidance for stakeholders and collaborate effectively with Marketing, Sales, RevOps, Product, and Engineering teams

Preferred

Ability to work in scripting or prototyping environments (e.g., Python, JavaScript, API testing tools) to develop, test, or troubleshoot automation and AI logic

Strong analytical skills with familiarity in SQL, Python, and BI tools to validate data, investigate issues, and produce operational insights

Benefits

Employees are eligible to receive an annual bonus and stock options.

Employees and their families are eligible for medical, dental, vision, life, and disability insurance benefits.

Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.

Employees are eligible for flexible paid time-off and extended paid parental leave.

We offer 11 paid holidays annually.

We offer 15 hours of paid work time for volunteer activities and programs.

Our sick leave accrual is the following for our employees: + Exempt CA employees (not including San Francisco) including NY : accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year. + Exempt Non - CA employees (not including NY) including SF: Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year. + Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.

Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at Tealium

Mosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries

Tealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually

Tealium Connects (remote-first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment

Tealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants

Tealium Time, paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays

Healium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness

Tealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs

Health and Related Benefits Programs, offering market competitive benefits programs