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Infios · 20 hours ago

Senior Field Marketing Manager

United States

Full-time

Remote

Senior Level

$133K/yr - $133K/yr

7+ years exp

Infios is a leader in supply chain software solutions, helping organizations streamline operations, reduce costs, and improve efficiency. They are seeking a strategic and results-driven Senior Field Marketing Manager to lead field marketing initiatives across North America, focusing on planning, executing, and optimizing programs that drive brand awareness and customer engagement.

AppsInformation TechnologySoftwareWarehouse Automation

Responsibilities

Develop and implement comprehensive field marketing strategies and campaigns, including events, digital marketing, direct mail, webinars, and localized content to promote Infios’ supply chain software solutions

Design and execute ABM programs tailored to high-value accounts, leveraging personalized content and engagement strategies to drive deeper relationships and accelerate pipeline

Utilize AI-powered tools and analytics to optimize campaign performance, personalize outreach, and identify new opportunities for engagement and conversion

Partner with the sales team to generate and qualify leads through field marketing activities, ensuring a steady pipeline of marketing-qualified leads

Coordinate and manage all aspects of field marketing events, including logistics, staffing, materials, and on-site execution

Conduct market research to identify opportunities and trends, and gather insights to inform future marketing strategies

Provide guidance, best practices, and support to field marketing team members, helping them develop skills and achieve marketing goals without direct managerial responsibility

Establish key performance indicators (KPIs) for field marketing activities and track performance to measure success and optimize future campaigns

Work closely with sales, product, and global marketing teams to ensure cohesive messaging and alignment of marketing efforts with business objectives

Manage the field marketing budget, ensuring efficient allocation of resources and maximizing return on investment

Qualification

Field Marketing CampaignsAccount-Based MarketingAI-Driven InsightsLead GenerationEvent ManagementMarket ResearchBudget ManagementMarketing Automation ToolsCRM SystemsABM PlatformsAI-Driven Marketing TechnologiesProject ManagementCommunication SkillsLeadership Skills