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JUSTIN Vineyards & Winery · 21 hours ago

Brand Manager

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

$135K/yr - $140K/yr

5+ years exp

JUSTIN Vineyards & Winery, part of The Wonderful Company, is known for crafting extraordinary wines and unforgettable experiences. The Brand Manager will develop and refine the consumer marketing strategy, collaborate cross-functionally, and manage brand positioning and marketing initiatives to drive growth for the luxury Cabernet brand in America.

Food and BeverageWine And Spirits

Hiring Manager

Alice Y.

Responsibilities

Lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns

Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities

Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives

Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities

Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches

Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns

Develop and manage marketing budget for Brand

Build collaborative relationships with Sales, Finance, Operations, Product Development, Hospitality and DTC teams

Qualification

Brand managementConsumer insightsProject managementMarketing strategyDigital marketingAnalytical skillsMBA degreeCommunication skillsCollaboration skillsOrganizational skills

Required

5 years in brand management role or consumer marketing within CPG; adult beverage and/or wine experience a plus

Alcohol industry experience or knowledge of the three-tier system is a plus

Excellent project management skills

Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen)

Strong cross-functional project management skills, including leading new product development efforts

Excellent written and oral communication and presentation skills utilizing PowerPoint and Excel

Strong analytical skills/attention to detail required

Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision

Exceptional sense of urgency, with strong aptitude for learning and problem-solving

BA required

Preferred

MBA degree strongly preferred

Benefits

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future

24/7 online physician consultations

Virtual mental health resources

Life coaching

Engaging employee community groups

Cash rewards for healthy habits and fitness reimbursements

Library of on-demand fitness videos

Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.

Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.

Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.

Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.

Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world.

Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.