Swisher · 3 days ago
Category Manager
Swisher is an industry leader known for its iconic products and commitment to high quality standards. The Category Manager plays a key role in turning insights into actionable strategies that drive category growth, retail excellence, and shopper engagement, bridging data analysis and customer collaboration to deliver measurable impact.
Manufacturing
Responsibilities
Own and deliver tailored category strategies for assigned channels or customer segments that align with overall commercial and marketing priorities
Develop category narratives that connect shopper insights with growth strategies, supporting both internal and customer-facing presentations
Support planogram development, assortment optimization, and shelf strategy to ensure product placement drives conversion and category performance
Collaborate with Shopper Insights and Sales to design activation plans that connect strategy to execution at retail
Track, analyze, and report on key performance metrics, including post-mortem reviews to assess effectiveness and identify future opportunities
Maintain strong partnerships with customers to ensure category strategies reflect both shopper needs and retailer priorities
Qualification
Required
Bachelor's degree in Business, Marketing, Analytics, or related field
Minimum 5 years of experience in category management, shopper insights, or commercial strategy within CPG, retail, or related industries
Proficiency with syndicated data tools (Circana/IRI, Nielsen, Numerator) and visualization platforms (Power BI, Tableau)
Experience supporting planogram development and assortment planning processes
Strong communication and presentation skills, with an aptitude for data-driven storytelling
Deep understanding of category principles and data-driven growth levers
Ability to tailor recommendations by channel and customer type
Skilled in Blue Yonder, Nielsen Spaceman, or similar tools for assortment and shelf optimization
Strong ability to translate complex data into compelling visual stories that inspire action
Proven ability to collaborate effectively with customers and internal cross-functional teams
Travel: 20-30%
Benefits
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Company
Swisher
Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach.