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Barco · 2 days ago

Business Development Manager (Digital Pathology)

United States

Full-time

Remote

Senior Level

5+ years exp

Barco is a company that specializes in providing advanced medical solutions, particularly in the Digital Pathology segment. The Business Development Manager will be responsible for driving sales, building customer relationships, and effectively communicating the company's value proposition to end users and key decision-makers within the healthcare environment.

Data VisualizationElectronicsManufacturing

Responsibilities

Achieve sales targets from business with assigned target accounts

Prospect to build a healthy funnel and close deals with a high degree of autonomy

Proficient demonstration of skills inclusive of technology, clinical, and workflow advantages within the market segment

Complete assigned tasks and continuously track activity and opportunities in a customer relationship management (CRM) platform from discovery to close

Initiate and drive net-new business growth through lead follow-up and relationship selling

Inspire positive customer experiences, outcomes, and product adoption

Fulfill Barco value proposition

Engage and establish relationships within the medical imaging community

Strategically manage time, travel, expenses, and company resources

Ensure positive awareness and exposure to enhance brand recognition in the region for Barco Diagnostic Imaging

Present to end-user accounts across digital pathology labs at hospitals and other medical imaging-related facilities

Effectively communicate the company’s value proposition with physicians, high-level key decision-makers, pathologists and others in various functions within the healthcare environment

Perform product demonstrations detailing product features, benefits, and attributes to highlight product differentiation based on clinical, operational, and financial factors

Cultivate new customer relationships and maintain a strong focus on customer success through the effective use of sales and pre-sales technical resources

Productive prospecting, evaluating opportunities, presenting solutions, strong negotiation skills, cold calling, product selection, and supporting the customer's purchase

Attend and engage in events within the region when assigned by leadership

Build the funnel while networking within the community

Build regional strategy, alignment, and execution across value-added partners

High sense of urgency with the follow-up on leads and new opportunities

Regional account action plan collaboration, cadence, and execution

Report market intelligence and competitive analysis on an ongoing basis

Qualification

Digital Pathology salesComplex sales experiencePresentation skillsCRM systemsMicrosoft OfficeTechnical acumenBusiness acumenEntrepreneurial mindsetSales training completion

Required

A minimum holding of a bachelor's degree (business, marketing, engineering, medical, or related focus)

Minimum 5 years of sales experience in an industry that requires complex sales

Experience interacting with Pathologists and business executives as part of a complex sales process

Proven business acumen, presentation building and delivery skills, and technical knowledge

Strong working knowledge of Microsoft Office applications, including Excel, PowerPoint, and Word

Excellent presentation skills

Successful, documented sales track record of achievement as a top performer

Familiarity with CRM systems is required

A dynamic, entrepreneurial, enthusiastic, hard-working, tech-savvy, self-motivated individual with a strong interest and ability to perform with a high degree of autonomy

Able to travel up to 50% to assigned target accounts

Good technical acumen, with the ability to quickly learn and effectively use new tools and platforms