Audience · 1 month ago
Demand Generation Marketer
St George, UT
Full-time
Hybrid
Mid LevelAudience is a SaaS company that helps media companies grow and monetize their audiences. They are seeking a Demand Generation Marketer to execute and optimize campaigns that drive measurable MQLs, pipeline, and revenue, focusing on both new customer acquisition and expansion within existing accounts.
Apps
Hiring Manager
London Sutherland
Responsibilities
Own the planning, execution, and optimization of demand generation campaigns with clear MQL and pipeline targets, including both evergreen and time-bound initiatives
Build and maintain end-to-end conversion paths for campaigns, including Webflow landing pages and HubSpot forms, lists, workflows, and nurture sequences, ensuring clean lead capture, qualification, routing, and measurement
Execute multi-channel demand programs across paid and owned channels such as LinkedIn, Meta, Google Ads, email, and website experiences
Support light account-based marketing (ABM) efforts including targeted campaigns for priority accounts or segments
Design and execute event-driven demand campaigns for conferences, webinars, and industry events to drive registrations, meeting bookings, and post-event MQL conversion
Own tracking and reporting for demand gen programs, including UTMs, conversion tracking, GA4, and HubSpot reporting, and provide regular performance updates tied to MQL volume, CPL, and conversion rates
Run structured experiments across audiences, messaging, offers, creative, and experiences; document learnings and turn successful tests into repeatable, scalable playbooks
Partner with the Head of Marketing to translate quarterly demand strategy, priorities, and MQL targets into executable campaign plans and optimization roadmaps
Collaborate cross-functionally with sales, product, and customer teams to ensure campaign alignment, feedback loops, and continuous improvement in lead quality
Qualification
Required
Experience owning demand generation programs with clear MQL or pipeline targets, bonus if you have experience in a B2B SaaS environment
Hands-on experience running performance-driven paid campaigns in LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads
Experience building and optimizing landing pages in Webflow or similar tools
Strong proficiency with HubSpot or a comparable marketing automation platform, including forms, workflows, nurturing, and reporting
Working knowledge of GA4, UTM structures, conversion tracking, and multi-touch attribution concepts
Comfort working with performance data, building basic reports, and making optimization decisions based on results
Strong written communication skills, with the ability to translate product value into clear, compelling offers and calls to action
Self-directed and execution-focused, with a bias toward testing, learning, and iterating quickly
Company
Audience
The all-new Audience engagement platform is built to grow, engage, and monetize your audience like never before.
Founded in 2010
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tia Walter
Director of Business Development and Partnerships
Company data provided by crunchbase