Twinkl Educational Publishing · 1 week ago
USA Social Media Marketing Coordinator
United States
Full-time
Remote
Entry, Mid Level
2+ years expTwinkl Educational Publishing is dedicated to supporting educators and transforming lives through education. They are seeking a Social Media Coordinator to drive creator partnership strategies and enhance brand presence across social channels, particularly focusing on TikTok and Influencer Marketing.
EdTechEducationInformation TechnologyPrimary Education
No H1B
Responsibilities
Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and campaign KPIs
Identify, recruit, vet, and build relationships with high-caliber creators across TikTok, Instagram, YouTube, and additional emerging platforms
Oversee campaign briefs, negotiate deliverables, secure contracts, and ensure compliance
Establish and optimize Twinkl’s affiliate marketing program, including partner onboarding, promotional planning, payout administration, and ongoing performance management
Collaborate with internal teams to create and distribute promotional assets for influencer and affiliate use
Conceptualize, produce, and edit high-quality videos that communicate Twinkl’s mission and educational resources
Monitor trends and integrate relevant formats and techniques to maximize platform reach
Maintain consistent audience engagement by responding to comments, fostering dialogue, and amplifying educator-led content
Work alongside content specialists to ensure TikTok storytelling remains aligned with Twinkl’s brand standards
Analyze campaign performance, producing detailed reports that include actionable insights and recommendations
Track influencer, affiliate, and social media metrics to refine strategies for audience growth and engagement
Maintain a centralized database of campaign performance to inform future initiatives
Partner with the Community Manager to nurture authentic relationships and amplify educator advocacy
Coordinate with the Senior Customer Marketing Manager and Campaign Team to integrate influencer and content initiatives with acquisition and retention strategies
Collaborate with Product Marketing and Content teams to repurpose influencer and social media assets across digital campaigns
Stay informed on emerging trends in influencer engagement, social media content formats, and partnership models
Recommend new approaches for enhancing reach, engagement, and brand resonance
Qualification
Required
2-3 years of experience in influencer marketing, social media management, or content creation, ideally within education, SaaS, or consumer subscription sectors
Proven track record in managing the end-to-end influencer campaign lifecycle
Knowledge of content creation and storytelling
Demonstrated ability to conceptualize, edit, and produce effective short-form video content
Proficiency in video editing software such as CapCut, Adobe Premiere, or equivalent
Strong analytical skills with experience interpreting performance data to inform decision-making
Excellent negotiation, communication, and relationship management capabilities
Knowledge of legal and ethical considerations in influencer partnerships
Passion for literacy, education, and community empowerment
Ability to work independently in a remote environment with strong organizational and time-management skills
Benefits
Robust compensation and benefits package
15 days of paid time off (PTO) annually plus 13 federal holidays
Accrued paid sick leave
401K employer match
100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contribution
Life insurance coverage fully funded
Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.
Company
Twinkl Educational Publishing
Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Vitruvian Partners
2023-02-22Private Equity
Recent News
2025-09-24
BusinessCloud
2025-08-14
2025-08-13
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