KORTX · 3 weeks ago
Paid Search and Social Specialist
Berkley, MI
Full-time
Hybrid
Mid Level
$75K/yr - $85K/yr
3+ years expKORTX is a modern media agency specializing in integrated advertising solutions for brands, agencies, and franchise organizations. The Paid Search and Social Specialist is responsible for managing and optimizing paid search and social campaigns across various platforms, translating performance data into actionable insights while collaborating with different teams to ensure client success.
AdvertisingMarketing
Hiring Manager
Laurie McNamara
Responsibilities
Develop and implement paid search and social strategies aligned with client objectives and KORTX goals
Conduct comprehensive keyword research to improve targeting and reach
Leverage Performance Max (PMax) strategically to enhance campaign performance
Develop and execute bidding strategies to maximize performance and ROI
Participate in client-facing conversations on paid search and social strategy, performance, and recommendations
Manage and optimize campaigns across Google Ads (Search, Performance Max, YouTube, Local Service Ads) and Meta Ads (Traffic, Leads, Video Views, etc.)
Coordinate campaign assets and pre-launch deliverables; complete QA and platform checks
Monitor and analyze campaign performance using platform alerts and internal processes
Optimize campaigns in line with best practices, performance goals, and client KPIs
Document campaign activity, performance trends, and recommendations via internal tools
Conduct self-audits and contribute to QA standards
Contribute to new business pitches by clearly explaining KORTX’s search capabilities
Partner with Client Services to identify client challenges, growth opportunities, and ongoing strategic needs
Collaborate with Ad Operations to ensure proper execution of paid search plans
Work with Strategy, Sales, and Account Management to ensure unified Paid Search strategy and alignment
Support Client Services by providing Search and Social expertise for client challenges and planning
Participate in organizational projects focused on enhancing KORTX’s offerings and company growth
Contribute to internal education through platform updates, performance trends, and learnings
Stay informed about the latest trends and advancements in digital advertising and programmatic technology
Performs other related duties as assigned
Qualification
Required
3-5 years of hands-on paid search and social experience (Google Ads, Microsoft Advertising, and Meta Ads)
Experience developing testing structures and producing client-ready deliverables
Excellent written and verbal communication skills, including client-facing presentations
Ability to manage multiple accounts and work well under tight deadlines
Highly organized, self-motivated, and comfortable leading conversations with clients
Ability to manage multiple projects & clients simultaneously and adapt to changing priorities
Preferred
Google Ads certifications
Experience in a client-facing role with excellent customer service skills
Familiarity or hands-on experience with AI tools, such as ChatGPT, and how they can enhance communication, reporting, and workflow efficiency
Benefits
Medical, Vision and Dental on day 1 for you and your family
Open Vacation Policy
Opportunity for discretionary bonus
Paid Maternity and Paternity programs
Safe Harbor 401k plan with employer match
Wellness and cell phone stipend
Birthday gift card and employee tenure bonus
Hybrid work environment that emphasizes flexibility and balance, offering the option to work from home or from our modern office in Berkley, MI.
Company
KORTX
KORTX is an Advanced digital media technology, decades of industry experience, data-backed campaigns that drive real results.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris Rowell
Co-Founder & CRO
Eric Lee
Co-Founder & COO
Company data provided by crunchbase