Sarepta Therapeutics · 1 week ago
Senior Director, DMD Patient Marketing
Cambridge, MA
Full-time
Hybrid
Director/Executive
$216K/yr - $270K/yr
10+ years expSarepta Therapeutics is a leader in genetic medicine, focusing on Duchenne muscular dystrophy and expanding their portfolio across various diseases. The Senior Director of Patient Marketing will develop and implement patient brand strategies for the DMD portfolio, manage media strategies, and collaborate with multiple cross-functional teams to optimize the success of their therapies.
BiotechnologyGeneticsHealth CareTherapeutics
No H1B
Responsibilities
Lead the evolution and execution of the Patient marketing strategy for our DMD portfolio
Lead the evolution of branded promotional materials for patients including development, creation and implementation of these materials with our field teams
Lead the strategy and execution of branded social and paid media advertising for our DMD portfolio
Enhance current patient initiatives such as patient ambassador program, patient story-telling, etc., to help activate the DMD patient
Collaborate with Opinion Leader Programming and Sales to integrate KOL insights into brand strategics and initiatives
Understand market and disease dynamics to inform strategic recommendations
Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
Work and Mmanage all partnerships with vendors/agencies successfully and effectively
Manage direct reports and support their development and learning
Represent marketing function as the PRC reviewer for all promotional material
Qualification
Required
BA/BS degree in business, marketing, or science or related field required
Minimum of 10-15 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
Experience in brand marketing/product management is required
Experience leading marketing team/direct reports
Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
Excellent communication skills and ability to influence across multiple functions
Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
Preferred
Product launch experience in rare disease
Benefits
Physical and Emotional Wellness
Financial Wellness
Support for Caregivers
Company
Sarepta Therapeutics
Sarepta Therapeutics focuses on the discovery and development of precision genetic medicine to treat rare diseases.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.88BKey Investors
Michael Andrew ChambersPharmakon AdvisorsMidCap Financial
2025-12-11Post Ipo Debt· $291.4M
2025-08-21Post Ipo Equity
2025-08-21Post Ipo Debt· $602M
Leadership Team
Ian Estepan
Executive Vice President, Chief Financial Officer
K
Kathy Behrens Wilsey
Director
Recent News
2026-01-24
Genetic Engineering News
2026-01-23
Company data provided by crunchbase