Growth Marketing Lead jobs in United States
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Base Power Company · 1 month ago

Growth Marketing Lead

positionAustin
timeFull-time
remoteOnsite
seniorityMid Level
date3+ years exp

Base is America’s next-generation power company focused on transforming the electrical grid through distributed batteries. They are seeking a Growth Marketing Lead to develop and execute paid marketing strategies, collaborate with cross-functional teams, and enhance brand awareness.

BatteryElectrical DistributionEnergyEnergy ManagementEnergy StorageIndustrialPower Grid

Responsibilities

Own the paid marketing campaign strategy across paid social, paid search, and additional channels. Be responsible for the end-to-end strategy, execution, and insights
Develop a high performing creative content engine to effectively scale campaigns at target costs
Ideate, test, and scale new channel opportunities within and outside of paid strategies
Closely collaborate with sales, customer success, and product teams to align messaging and strategy

Qualification

Paid digital acquisitionMeta advertisingGoogle advertisingMarketing tools proficiencyData analysis toolsMarketing intuitionAnalytical mindsetCross-functional collaborationStorytelling

Required

3+ years of hands-on experience running and optimizing paid digital acquisition campaigns
Proficient in Meta and Google advertising
Previous experience working at an early-stage startup or similar environment
Ability to work cross-functionally and excel in unstructured environments
Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel)
Strong marketing intuition

Preferred

Experience with field marketing, lifecycle marketing, and/or content marketing
Strong marketing intuition
A passion for storytelling and building brands
Analytical mindset with an eye for data-driven improvements

Company

Base Power Company

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Base is building the future of American power. The grid is the largest, most complex machine in the world.
dateFounded in 2023
location
Austin, Texas, USA
people-size201-500 employees
web-link
https://www.basepowercompany.com

Funding

Current Stage
Growth Stage
Total Funding
$1.27B
Key Investors
AdditionThrive Capital
2025-10-08Series C· $1B
2025-04-09Series B· $200M
2024-05-07Series A· $68M

Leadership Team

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Zachary Dell
Co-Founder and CEO
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Travis Kavulla
Head of Policy
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Recent News

Business Wire
Base Power Builds out Senior Legal and Policy Leadership, Naming Zina Bash as Chief Legal Officer and Travis Kavulla as Head of Policy
2026-01-16
globalventuring.com
The most active corporate investors of 2025
2025-12-31
SiliconHills
Austin Energy Startup Base Power Raises $1 Billion in Series C Funding
2025-12-28
Company data provided by crunchbase