Capital One · 1 month ago
Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank
Riverwoods, IL
Full-time
Onsite
Mid, Senior Level
$133K/yr - $152K/yr
5+ years expCapital One is a leading financial services company, and they are seeking a creative and analytical Marketing Manager to lead the Direct Mail marketing strategy for their Retail Bank division. This role is focused on driving growth through the Direct Mail channel by developing and executing effective marketing strategies and collaborating with various internal and external partners.
Financial Services
No H1B
Responsibilities
Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results
Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
Steward the maintenance and monitoring of channel efforts with internal team members & partners
Keep pace with industry trends and best practices to drive channel innovation
Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings
Introduce new opportunities to drive business growth in an efficient & profitable manner
Qualification
Required
Bachelor's Degree or Military experience
At least 5 years experience in Direct Mail marketing
At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals
At least 5 years of experience with marketing analytics and optimization
At least 5 years experience managing budgets
At least 5 years of experience in Direct Mail creative strategy & execution
Preferred
3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals
3+ years of marketing experience in financial services or another highly regulated industry
3+ years of experience working with cross-functional teams in a matrixed environment
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-01-24
Company data provided by crunchbase