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Orchestra · 1 day ago

Director, Influencer

New York, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$110K/yr - $130K/yr

5+ years exp

Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. They are seeking a Director, Influencer to lead innovative campaigns that connect brands with culture across various sectors, overseeing influencer casting, campaign strategy, and reporting to ensure impactful partnerships.

MarketingPublic RelationsTelecommunications

Responsibilities

Ideate, build, and execute multi-faceted influencer campaigns (from one-off activations to long-term relationship-based programs) across industries from politics, sports, tech, real estate, health to fashion, beauty, wellness, lifestyle and more

Develop client-facing strategies and social media reports on campaign and influencer performance. Present results and optimize future campaigns based on insights

Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels

Connect online and offline efforts, leveraging digital campaigns to drive real-world action. Strong understanding of the interplay between brand, media, and audience

Oversee influencer casting, negotiation, contracting, and content management. Deliver top-tier client service through clear communication, data-driven recommendations, and proactive relationship management

Stay ahead of emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat, etc.), technologies, influencers, and trends

Foster positive relationships between clients, influencers, and consumers

Build and maintain strong influencer partnerships to create authentic, engaging branded content. Manage outreach, budgets, and negotiations

Support new business development by fielding calls, drafting scopes of work, and contributing to proposals

Act as agency liaison with major social platforms, digital influencers, and partner agencies

Qualification

Influencer marketingSocial media strategyCampaign managementClient relationship managementEmerging trends knowledgeAdvocacy strategiesInnovationTeam leadershipProblem-solvingDetail-oriented

Required

5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success

Demonstrated ability to think through communication strategies and deliver tangible results

Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms

Deep knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today

Expertise in both organic and paid advocacy strategies

Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind

Experience with daily management of junior level staff members as well as management up to senior executive

Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them

Comfortable working across industries with an ability to connect the dots between their similarities

Desire to constantly innovate and test new things, not just follow a pre-established playbook