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PACSUN · 1 day ago

Director, PR & Communications

Anaheim, CA

Full-time

Onsite

Director/Executive

$144K/yr - $176K/yr

10+ years exp

PACSUN is a leading lifestyle brand co-created in Los Angeles, inspiring the next generation of youth through fashion, music, art, and sport. The Director of PR & Communications will lead all public relations and media communications, working closely with senior leadership to shape and promote Pacsun’s voice and reputation.

FashionSports

Responsibilities

Develop and execute a comprehensive press and communications strategy that advances Pacsun’s mission, enhances public awareness, and strengthens its national and international reputation

Serve as primary spokesperson, representing its leadership and programs across all media channels

Partner with leadership and program teams to craft messaging that communicates institutional priorities, exhibitions, programs, and initiatives

Anticipate and manage communications issues, risks, and opportunities, lead on crisis communications and sensitive matters with sound judgment and discretion

Ensure alignment and consistency of institutional messaging across internal and external audiences

Build and maintain strong relationships with journalists, editors, and influencers across art, culture, entertainment, philanthropy, and general-interest media

Secure high-quality, strategic coverage for Pacsun activities, exhibitions, and leadership in major regional, national, and international outlets

Oversee press releases, media advisories, op-eds, statements, and related materials; edit and approve all outgoing public communications

Prepare leadership for media engagements, speeches, and public appearances through briefings, messaging guidance, and talking points

Manage press events, previews, and public announcements in collaboration with relevant departments

Secure and manage project-based external public relationships agencies

Oversee Pacsun’s editorial voice across digital platforms, and official statements

Collaborate with the Marketing and Digital teams to ensure company messaging is reflected consistently online and through social media

Develop content calendars and storytelling initiatives that amplify Pacsun’s voice and public impact

Establish annual goals, performance indicators, and reporting systems to evaluate impact and visibility

Foster an environment of collaboration, integrity, and creative problem-solving across departments

Serve as a trusted advisor to leadership and staff on communication strategies, tone, and positioning

Qualification

Public RelationsStrategic CommunicationsMedia RelationsCrisis ManagementDigital StorytellingExecutive-Level CommunicationStrategic PlanningTeam LeadershipBachelor's DegreeMedia NetworkSocial Media StrategyWritten CommunicationVerbal Communication

Required

Bachelor's degree in communications, journalism, public relations, or a related field required or comparable experience preferred

Minimum ten (10) years of progressively responsible experience in communications, public relations, or media management, ideally in retail or adjacent industries

Proven success managing high-profile media relations and company communications

Experience serving as a spokesperson for a high-profile organization

Demonstrated record of securing major press coverage and managing communication strategies across multiple platforms

Exceptional written and verbal communication skills

Strong strategic planning and crisis management capabilities

Established media network across cultural and news outlets

Comfort working with senior leadership and boards

Familiarity with digital storytelling, social media strategy, and emerging communication trends