Acuity Insurance · 16 hours ago
Creative Director
Sheboygan, WI
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expAcuity Insurance is seeking a Creative Director to formalize and enhance their brand identity. In this role, you will lead the development of a cohesive creative strategy and partner with various teams to bring the brand to life across all touchpoints.
Insurance
No H1B
Responsibilities
Exemplify Acuity’s Common Purpose, Mission, and Values through daily actions role modeling relentless pursuit of excellence, courage to experiment and stretch, and intentionality in fostering relationships with stakeholders and teams across the organization
Evolve and formalize Acuity’s brand identity, including visual systems, tone of voice, and creative standards for all internal and external audiences
Lead the creation and governance of brand guidelines to ensure consistency across marketing, communications, digital, and agent materials
Partner with senior leadership to translate business objectives into clear creative strategies that reinforce our brand positioning and values
Direct the conceptual and visual development of campaigns, content, and experiences that engage employees, empower agents, and attract customers
Oversee creative production for digital, print, video, and experiential initiatives—from concept through execution—ensuring a high standard of excellence and innovation
Lead, mentor, and inspire a growing team of designers, writers, and creative partners to deliver impactful and brand-aligned work
Collaborate with cross-functional teams (Marketing, Internal Communications, Product, HR, and Distribution) to ensure creative alignment and cohesion across all touchpoints
Partner with Internal Communications to develop creative approaches that strengthen culture and employee engagement
Collaborate with Agent and Field teams to ensure brand consistency and empowerment across agent-facing materials and experiences
Ensure the customer experience reflects a unified brand—from awareness and onboarding through retention and service
Stay ahead of creative and industry trends to bring fresh, modern ideas to the insurance space
Evaluate creative performance and audience feedback to optimize brand effectiveness and impact
Manage external creative agencies and vendors as needed, ensuring alignment with brand strategy and budget parameters
Demonstrated ability to manage multiple projects/deadlines
Reasonably regular, predictable attendance
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Design, Marketing, Communications, or related field (Master's preferred)
10+ years of experience in creative direction, brand management, or integrated marketing, ideally within financial services, insurance, or a highly regulated industry
Proven track record developing and executing cohesive brand systems across diverse audiences
Exceptional portfolio demonstrating creative leadership and strategic brand storytelling
Strong understanding of digital, print, and experiential design best practices
Experience leading and mentoring creative teams in a dynamic, collaborative environment
Excellent communication and presentation skills, with the ability to influence and inspire at all organizational levels
Deep appreciation for balancing creativity with clarity, consistency, and business objectives
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Exceptional organizational, time management, and problem-solving skills
Strong interpersonal skills and ability to work effectively with cross-functional groups
Ability to adapt to change through utilization of new concepts and technologies
Drive to learn new things and stay current on industry and design trends, technologies, and tools
Company
Acuity Insurance
Acuity Insurance, headquartered in Sheboygan, Wisconsin, is a property and casualty insurer that is recognized as a top regional insurance carrier.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ben Salzmann
CEO
Company data provided by crunchbase