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Baylor College of Medicine · 15 hours ago

Senior Communications Associate - Web Content

Houston, TX

Full-time

Hybrid

Mid, Senior Level

$79K/yr - $87K/yr

4+ years exp

Baylor College of Medicine is one of the nation’s top academic medical centers, and they are seeking a Senior Communications Associate to enhance their digital presence. The role involves managing content for multiple websites, collaborating with various teams, and ensuring a positive digital experience for diverse audiences.

EducationHigher EducationPharmaceutical

Responsibilities

With a team, manages content for BCM websites, e-communications, forms, etc

Plans, develops and executes communications plans for Web/Digital

Works closely with others in the Office of Communications and Community Outreach and Information Technology who have content and technical roles for the websites

Ensures that all materials present a clear, unified, and positive image for the College and individual department. May draft, review and edit messages to ensure they are clear, thorough and on brand

Processes analytics reports to provide direction concerning improvement of visibility and reach

Keeps updated on all CMS tools, SEO tactics and systems/platforms used for College websites

Uses expert writing/editing skills to ensure clarity and accuracy of content

Works with leaders to resolve issues and make improvements in the College's Digital Presence

Works with immediate team to develop and carry out procedures to regularly review and maintain content and accessibility on the websites

Performs other job-related duties as assigned

Qualification

CMS systemsSEO principlesWeb designGoogle Analytics 4Technical writingGraphic design toolsAP styleProject management toolsMulti-taskingInternal communicationAttention to detail

Required

Bachelor's degree. Four years of relevant experience may substitute for degree requirement

Four years of relevant experience

Working knowledge of CMS systems, web design, technical aspects of website function

Working knowledge of SEO principles, basic HTML and website accessibility best practices

Strong understanding of website user experience

Familiarity of graphic design tools (Adobe Photoshop, Dreamweaver or equivalent), web analytics tools (Google Analytics 4), YouTube Creator Studio Experience with Kanban boards or similar project management tools

Knowledge of AP style and technical writing and editing

Experience with internal communication operations including management of an intranet CMS