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Progress · 1 day ago

Product Marketing Specialist - DataDirect + Corticon products

Raleigh, NC

Full-time

Hybrid

Entry, Mid Level

$65K/yr - $80K/yr

2+ years exp

Progress is a trusted provider of software that enables customers to develop AI-powered applications with agility. The Product Marketing Specialist will drive go-to-market strategies for DataDirect and Corticon, focusing on messaging, campaigns, and content creation to support business innovation.

ComputerEnterprise SoftwareInformation TechnologySoftware

Work & Life Balance

Responsibilities

Support the development and execution of GTM plans for DataDirect and Corticon, including launches, campaigns, and enablement

Assist in crafting compelling product messaging and competitive positioning for technical and business audiences

Collaborate with demand generation, digital, and partner teams to create content that drives awareness and lead conversion (blogs, web copy, videos, presentations)

Help manage and update sales enablement tools, battlecards, and solution briefs

Research and summarize market and competitive insights in data connectivity, decision automation, and AI/ML use cases

Qualification

Product marketing experienceData integration knowledgeAnalytical skillsContent creationCommunication skillsCuriosity about dataInterest in automationAPIsOrganizational skillsCollaboration skills

Required

2-4 years of product marketing or related marketing experience, ideally within enterprise software, SaaS, or data integration platforms

Excellent verbal and written communication skills, with a knack for simplifying technical concepts

Highly organized, proactive, and eager to learn from senior product marketers and cross-functional teams

Strong analytical skills and interest in data-driven decision-making

Bachelor's degree in marketing, business, engineering, or a related field

Preferred

Familiarity with data connectivity (ODBC/JDBC/APIs), analytics, or business rules automation

Experience collaborating with technical product managers or developer audiences

Demonstrable AI skills in the development of content creation and sales aids

Benefits

Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan.

Tuition Reimbursement program.

Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.

Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback

Flexible paid vacation time, paid day off for your birthday, and company holidays.

A variety of leave plans, including Parental Leave.

Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.