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Digitas North America · 1 day ago

Senior Data Scientist

Plano, TX

Full-time

Hybrid

Mid, Senior Level

$87K/yr - $121K/yr

4+ years exp

Digitas North America is the Networked Experience Agency that creates magnetic experiences for brands. The Senior Data Scientist will leverage data-driven insights to solve complex marketing challenges and deliver impactful solutions through advanced analytics and machine learning.

Marketing & Advertising

Responsibilities

Translate complex marketing and business questions into clear, actionable analytical plans

Conduct extensive exploratory and statistical analyses to uncover actionable insights

Apply advanced machine learning, causal inference, and statistical techniques to optimize marketing strategies, campaign effectiveness, and customer experiences

Build and test scalable data pipelines and models for real-time applications

Summarize, visualize, communicate and document analytic concepts, processes and results for technical and non-technical audiences

Collaborate cross-functionally to define analytical objectives, approaches, and timelines, ensuring alignment on goals and impact

Facilitate ownership and accountability by ensuring that the team is producing trustworthy and high-quality outputs that influence the decisions and direction of a variety of business areas

Proactively explore trends in marketing and digital performance and stay up-to-date with latest AI/ML advancements to surface future opportunities

Share knowledge, debate techniques, and conduct research to advance the collective knowledge and skills of our Data Science practice

Work independently and drive your own projects

Qualification

Statistical modelingMachine learning algorithmsData science codingGoogle Cloud PlatformMedia performance analyticsCausal inferenceComfort with ambiguityExceptional communication

Required

MS or PhD in Computer Science, Statistics, Mathematics, or a related field

+4 years of industry experience in data science and marketing field

Strong understanding of statistical modeling, machine learning algorithms, causal inference and experimental design

Experience in media performance analytics such as attribution modeling, incrementality testing and advance measurement methodologies

Proficiency in common data science coding languages such as in SQL, Python and/or R (Spark is preferred)

Practical experience with Google Cloud Platform and services such as BigQuery, Looker, and DataProc

Exceptional communication and presentation skills with technical and non-technical audiences; highly effective at developing meaningful stakeholder relationships and deep domain expertise

Comfort with ambiguity; ability to thrive with minimal oversight and process

Embodies Digitas values while bringing a new perspective to continue improving our culture