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Ovative Group · 13 hours ago

Director, Influencer Marketing

Minneapolis, MN

Full-time

Hybrid

Director/Executive

$123K/yr - $228K/yr

10+ years exp

Ovative Group is an independent, full-funnel media, measurement, and creative firm. The Director of Influencer Marketing will oversee and implement influencer strategies, form partnerships with influencers, and drive brand exposure to support client goals.

ConsultingConsumer GoodsLegalRetail

Culture & Values

H1B Sponsor Likely

Responsibilities

Own Ovative’s influencer channel vision and long-term roadmap for your clients, defining influencer’s role within full-funnel, omnichannel media strategies

Establish strategic frameworks, playbooks, and best practices for influencer planning, casting, content development, and performance measurement

Ensure influencer strategies are grounded in Ovative’s Enterprise Marketing Return (EMR) approach and tied directly to business outcomes

Serve as a senior strategic partner to client leadership, helping shape how influencer marketing drives brand growth, customer acquisition, and long-term value

Lead influencer strategy for Ovative’s most complex and high-impact client engagements

Translate performance data and insights into clear executive-level storytelling and recommendations

Define influencer measurement standards, KPIs, and testing frameworks in partnership with measurement and analytics teams

Advance a test-and-learn culture, identifying innovation opportunities across platforms, creator types, and partnership models

Stay ahead of influencer trends, platform changes, and partnership opportunities, informing Ovative’s point of view and client recommendations

Act as Ovative’s senior influencer subject matter expert in new business pitches, capability marketing, and external thought leadership

Partner with growth and client teams to shape influencer positioning, pricing, and go-to-market strategy

Contribute to building and scaling the influencer team, including org design, role definition, and hiring strategy

Contribute to industry POVs, case studies, and internal education that elevate Ovative’s influencer credibility

Coach and develop team members into future leaders, fostering a culture of accountability, curiosity, and excellence

Qualification

Influencer marketing strategyPerformance measurementTeam leadershipSocial media channelsData analysisCampaign management toolsClient relationship managementInnovation identificationMentoringCross-functional collaboration

Required

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators

10+ years in an Influencer Marketing role developing and executing strategy and campaigns

5+ years of experience leading and mentoring teams, fostering growth and excellence

Experience leading change and building new capabilities, including evolving processes, standards, and team ways of working in response to platform and business shifts

Proven, hands-on experience personally executing influencer campaigns, rather than exclusively overseeing work through agencies or vendors

Strong understanding of how influencer marketing connects to and enhances paid media performance, with experience integrating creators into paid social, affiliate, and commerce-driven strategies to maximize full-funnel impact

Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel, and to synthesize complex data into actionable insights and executive-ready storytelling around impact

Working knowledge of influencer, social, and platform tools (i.e. creator discovery, campaign management, social listening, and reporting platforms) that enhance team workflows, speed, and consistency

Benefits

Access to all office spaces in MSP, NYC, and CHI

Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

Flexible paid vacation policy

401k match program

Top-notch health insurance options, inclusive of same sex partners

Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

Monthly stipend for your mobile phone and data plan

Sabbatical program

Charitable giving via our time and a financial match program

Shenanigan’s Day

Company

Ovative Group

Glassdoor4.1

Digital strategy consultants serving the retail and consumer packaged goods industry

Founded in 2009

Minneapolis, Minnesota, USA

501-1000 employees

http://www.ovative.com

H1B Sponsorship

Ovative Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (2)

2023 (2)

2022 (3)